Executive Team

David Parkinson

CEO & Co-Founder
  • Two decades as a top-level public relations executive leading PR strategy for some of the most prominent and influential individuals and organizations

  • Primarily focused on strategic oversight for the agency and key client relationships and accounts

  • Prior to launching Method, served for eight years as the vice president of communications for the billionaire Sorenson family and their 30-plus companies

  • Fitness buff before my twins were born in 2017

Jacob Moon

Co-Founder & GM, Salt Lake City
  • Leads the Moutain/Central region including our Salt Lake City office, with a focus on business and employee development

  • Strategic advisor to clients and actively involved in many key accounts, with strong relationships with many prominent players in the “Silicon Slopes” business community

  • Former journalist and editor of Utah’s leading business magazine

  • On a personal mission to visit every national park in the U.S. with my family

Katy Spaulding

Chief Operating Officer
  • Agency veteran with 16+ years of integrated communications experience working with challenger brands to Fortune 500 companies

  • Proven track record of scaling mid-sized agencies, with 10+ years in senior operations roles

  • Leverages innate curiosity to drive strategic growth and operational excellence, with a focus on enhancing employee experience

  • Enthusiastic equestrian, amateur historian, average golfer, and aspiring novelist. Board member for U.S. Center for SafeSport

Matt Stewart

General Manager
  • Leads the West Coast region including our San Francisco office, with a focus on business and employee development

  • Enterprise and emerging technology focus; client experience includes 1Password, Adobe, Nest, Capella Space, Varo Money, RingCentral

  • Favorite accomplishments: launching some of the first self-driving car companies and naming the world's largest solar project

  • Made headlines for releasing a novel on Twitter – and winning a book deal

Jenni Holladay

Managing Director
  • Leads Method’s marketing services team including digital, content, creative, social, research and strategy

  • 15+ years of agency marketing and consulting experience as a “VP of Marketing for hire”; Client experience includes AT&T, Pfizer, Adyen, Unison, AAA, Microsoft and Comcast Business

  • ROI driven with a goal to learn something new every day

  • Former competitive downhill skier turned mom of two

Heather England

Strategic Advisor
  • Creative, results-focused agency veteran with 18+ years of PR and marketing agency experience

  • Focused on building high performing teams, creative growth strategies, employee engagement, coaching, leadership development, project management, financial planning and management

  • Resident of New Mexico with a certificate in Dairy Arts and Sciences (aka Cheesemaking)

Analisa Schelle

Executive Vice President
  • 20+ years leading global communications campaigns for established companies and successful startups across every industry imaginable - from enterprise software to fintech to aerospace to biotech

  • Method boomerang, returning after three years leading an international communications team in house

  • Passionate about storytelling, brand building, and being at the center of technology and innovation for interesting people and companies

  • Mom, wife, and lover of all things San Francisco

Clay Blackham

Executive Vice President
  • Heads up Method’s consumer tech program, including Traeger Grills, Goal Zero, Orbit B-hyve, SureCall and others

  • 15+ years of diverse experience leading high-growth PR accounts

  • A knack for telling the large company story while still getting under the hood and understanding the intricacies of a product or technology

  • Accomplished doughnut maker and meat smoker with a healthy obsession for Oreos and other treats

Katy Kenealy

Executive Vice President
  • 8+ years at Method and honorable mention for PRWeek’s Young PR Professional of the Year in 2015

  • Been on the frontlines of the IPO tech wave, leading the PagerDuty and Domo teams during their recent public debuts

  • Passionate about bringing tech stories to life and elevating company narratives across
    verticals – from enterprise B2B
    to consumer IoT

  • Aspiring SF restaurant critic, especially if the job includes pasta and rose

Tim Race

Executive Vice President, Narrative and Thought Leadership
  • Former New York Times technology and business editor in New York, Paris and London

  • 5 years of experience in strategic corporate communications, including in-house content creation for IBM

  • Applies the techniques of journalism to help companies tell their stories in media-worthy ways

  • Coined the term “digerati” in a 1992 New York Times article

Dave Heffernan

Executive Vice President
  • 13+ years of PR experience specializing in cybersecurity, data, AI and enterprise tech

  • Extensive experience leading PR programs for both established public companies and high-growth startups as they evolve into industry-defining brands

  • Constantly thinking about how to connect clients to trending news

  • Passionate about Boston sports and loves spending as much time as possible with his daughters, wife and dog Wally

Mikey Collard

Executive Vice President of Earned Media
  • Leads Method's earned media strategist program

  • Award-winning public relations specialist; has an impressive background in securing meaningful coverage for clients across a diverse array of PR verticals

  • Earned a master’s degree in strategic public relations from the University of Southern California, and a bachelor’s degree in journalism from the University of Utah

  • Likes to run and play bass guitar; big Utah Jazz and chocolate chip cookie fan

Dan Sorensen

Executive Vice President
  • 15+ years of experience building and executing communications programs in enterprise and emerging tech, with a passion for storytelling around transformational technologies

  • Guided three companies through their public debuts, including Method’s first IPO

  • Returned to Method after seven years in-house at two different companies

  • Backyard beekeeper and outdoor enthusiast

Laura Ruark

Senior Vice President
  • Comms and marketing pro with 13+ years of experience in the tech industry, leading programs for startups coming out of stealth up to some of the largest publicly listed companies focused on cloud, AI, future of work and more

  • Strategic problem-solver and deeply integrated partner who happily rolls up her sleeves to support any challenge.  Expert in media strategy, thought leadership and creative campaigns to support clients in transforming their comms strategy and increase awareness

  • Passionate Philly sports fan (go birds & phils!), National Park explorer and a proud dog mom to two beach loving rescues, Carson and Rosie!

Chelsea Corona

Senior Vice President
  • Brings more than twelve years of experience in technology PR to the team and has worked with a variety of clients in both the B2B and B2C spaces ranging in size from early stage startups to large public companies

  • Leads Method's venture capital team working to build thought leadership for key investors and raise profiles of portfolio companies, especially those at the forefront of AI development

  • Former collegiate gymnast and current football fanatic. Aspiring mixologist and Lego master

Casey Adams

Senior Vice President
  • Casey is a seasoned public relations professional with over 20 years of experience. Her deep media expertise and strong industry relationships enable her to navigate challenges and seize opportunities for clients across the technology landscape

  • Casey has shaped brand strategies and driven success for brands like Qualcomm, HPE, FICO, Niantic, and Visa. Before joining Method Communications, she spent 18 years at Allison Worldwide

  • She is a mom of two girls and spends her weekends watching her daughters play softball

Sarah Riley

Senior Vice President, Head of New York
  • Communications leader with deep expertise guiding enterprise tech companies through critical growth stages—from stealth launches to successful exits—specializing in HR tech, workplace, cybersecurity, and other emerging technologies

  • Founded and expanded Method's NYC office since 2019, serving as a strategic bridge between sister agencies, cross-functional teams, and regional offices

  • Sarah has a cat named Tony Hawk, was once brought on stage with her favorite rapper (Atmosphere!), and will go plate-for-plate at dim sum any day of the week

Kenneth Madigan

Senior Vice President of Marketing
  • Kenneth leads marketing strategy and account management across digital, social, creative and content disciplines

  • A strategic marketing leader with over 20 years of experience helping complex Fin Serv and B2B organizations articulate their value proposition and connect with decision-makers across multi-stage buying journeys

  • When not developing strategic marketing frameworks, Kenneth can be found training and competing in Brazilian Ju Jitsu or planning his next trip out of the country

Amber Rawle

Vice President of Finance
  • Financial professional with 20+ years of experience managing finances for SaaS and Tech companies. Overseeing Method’s financial operations since its founding

  • Leveraging curiosity and the power of numbers to drive strategic growth and business success, with a focus on enhancing the employee experience

  • Committed to enhancing Method's culture and making it a great workplace

  • I love my grandkids, reading great books, and visiting Major League Baseball stadiums. Never say no to a good chocolate chip cookie

Melodie Quinn

Vice President of Operations
  • Operations professional with 11+ years experience in Human Resources and Operations, spanning across Hospitality and Public Relations industries

  • Expertise in employee development and performance, legal compliance, benefits and compensation

  • Passionate about creating a collaborative and productive culture where employees can do their best work

  • Proud mom to a beautiful daughter, animal lover with a houseful of pets, loves music and travel

Method is a modern PR & marketing firm designed for the most disruptive tech companies in the world. We’re here to help you be seen in the best light.