Executive Team

David Parkinson

CEO & Co-Founder
  • Two decades as a top-level public relations executive leading PR strategy for some of the most prominent and influential individuals and organizations
  • Primarily focused on strategic oversight for the agency and key client relationships and accounts
  • Prior to launching Method, served for eight years as the vice president of communications for the billionaire Sorenson family and their 30-plus companies
  • Fitness buff before my twins were born in 2017

Jacob Moon

Co-Founder & GM, Salt Lake City
  • Leads the Salt Lake office, with a focus on business and employee development
  • Strategic advisor to clients and actively involved in many key accounts, with strong relationships with many prominent players in the “Silicon Slopes” business community
  • Former journalist and editor of Utah’s leading business magazine
  • On a personal mission to visit every national park in the U.S. with my family

Heather England

COO
  • Creative, results-focused agency veteran with 18+ years of PR and marketing agency experience
  • Leads operational strategy including Executive, People, Finance, Marketing and IT teams to increase profitability and improve the employee experience
  • Focused on building high performing teams, creative growth strategies, employee engagement, coaching, leadership development, project management, financial planning and management
  • Future resident of New Mexico with a certificate in Dairy Arts and Sciences (aka Cheesemaking)

Beth Haiken

Executive Vice President
  • Leads Method’s growing fintech portfolio, including Addepar, Adyen, Blend, Earnest, and Unison
  • Led comms at two successful startups: Lending Club (NYSE: LC) through successful IPO and Waypoint Homes through successful acquisition by Starwood Capital and for numerous clients at Ogilvy Public Relations
  • BA and PhD in American History from UC Berkeley
  • Aspires to be a master gardener

Matt Stewart

Executive Vice President
  • 15+ years leading communications programs for innovative companies
  • Enterprise and emerging technology focus; client experience includes 1Password, Adobe, Nest, Capella Space, Varo Money, RingCentral
  • Favorite accomplishments: launching some of the first self-driving car companies and naming the world's largest solar project
  • Made headlines for releasing a novel on Twitter--and winning a book deal

Adrian Eyre

Executive Vice President
  • 16 years of global enterprise technology and corporate public relations experience and head of enterprise technology at Method
  • Worked with leading brands such as Microsoft, Intel, Amazon, Informatica, Del, Facebook and VMware
  • A passion for thought leadership, tech ethics and the technologies that are changing how we live and work
  • Father of two very energetic boys and a major classic car enthusiast

Jenni Holladay

Senior Vice President, Marketing Services
  • Leads Method’s marketing services team including digital, content, creative, social, research and strategy
  • 15+ years of agency marketing and consulting experience as a “VP of Marketing for hire”; Client experience includes AT&T, Pfizer, Adyen, Unison, AAA, Microsoft and Comcast Business
  • ROI driven with a goal to learn something new every day
  • Former competitive downhill skier turned mom of two

Clay Blackham

Senior Vice President
  • Heads up Method’s consumer tech program, including Traeger Grills, Goal Zero, Orbit B-hyve, SureCall and others
  • 15+ years of diverse experience leading high-growth PR accounts
  • A knack for telling the large company story while still getting under the hood and understanding the intricacies of a product or technology
  • Accomplished doughnut maker and meat smoker with a healthy obsession for Oreos and other treats

Katy Kenealy

Senior Vice President
  • 8+ years at Method and honorable mention for PRWeek’s Young PR Professional of the Year in 2015
  • Been on the frontlines of the IPO tech wave, leading the PagerDuty and Domo teams during their recent public debuts
  • Passionate about bringing tech stories to life and elevating company narratives across
    verticals – from enterprise B2B
    to consumer IoT
  • Aspiring SF restaurant critic, especially if the job includes pasta and rose

Lisa Kelaita

Senior Vice President
  • 25+ years of B2B tech experience working with leading and iconic technology brands as well as innovative start-ups
  • Skilled in building and elevating company stories looking at the intersection of a company's, technology, people, culture, solutions and ethos to tell impactful stories that drive both business growth and brand awareness
  • Sports enthusiast, animal lover (especially horses and dogs) and always in search of an ocean view

Kylie Mojaddidi

Senior Vice President
  • Extensive agency experience in leading executive communications, media strategy, messaging and positioning, IPOs, launches from stealth, acquisitions and product announcements for clients ranging from startups in stealth mode to Fortune 500 brands
  • Six years under her belt at Method, strategically involved in the expansion of our enterprise expertise through her leadership on accounts like Docker, Nutanix, BVP, Hortonworks, Confluent, Bloomberg, Storj Labs, Workplace from Facebook and more
  • Bay Area native, lifestyle blogger, mom to a toddler and french bulldog and self proclaimed wine connoisseur

Mikey Collard

Senior Vice President
  • Award-winning public relations specialist with tech, entertainment, consumer and corporate PR experience
  • Has an impressive background in securing top-tier coverage for high-profile clients across a diverse array of PR verticals
  • Currently working with predominantly technology-based clients, past and current clients include: Facebook, Samsung, SurveyMonkey, Credit Karma, Affirm, Podium, BambooHR and many others
  • Joined Method Communications in October 2013 – previously an account executive at leading entertainment agency Rogers & Cowan
  • Earned a master’s degree in strategic public relations from
    the University of Southern California, and a bachelor’s degree in journalism from the University of Utah

Maria Camarena

VP of Finance
  • 15+ years experience managing financials for PR agencies in both technology and consumer sectors
  • Motivated to find solutions to everyday problems that drive our business objectives and goals
  • Support the leadership team at Method by implementing financial processes and procedures that will continue the path of growth for the agency with all our new and existing clients
  • Enjoys time with "framily" (friends and family) going on restaurant adventures and capturing amazing memories

Jeanine Bran

Vice President of People Operations
  • Brings over 15 years of talent and recruiting expertise.
  • Lead the people function for agencies including OutCast, Bite, and SutherlandGold and has partnered with several other agencies as an independent recruiter.
  • Particularly passionate about career development programming and employee engagement.
  • Studied English Literature at UC Berkeley and lives in San Francisco with her young family.

Method is a modern PR & marketing firm designed for the most disruptive tech companies in the world. We’re here to help you be seen in the best light.