Executive Team

David Parkinson

CEO & Co-Founder
  • Two decades as a top-level public relations executive leading PR strategy for some of the most prominent and influential individuals and organizations
  • Primarily focused on strategic oversight for the agency and key client relationships and accounts
  • Prior to launching Method, served for eight years as the vice president of communications for the billionaire Sorenson family and their 30-plus companies
  • Fitness buff before my twins were born in 2017

Jacob Moon

Co-Founder & GM, Salt Lake City
  • Leads the Salt Lake office, with a focus on business and employee development
  • Strategic advisor to clients and actively involved in many key accounts, with strong relationships with many prominent players in the “Silicon Slopes” business community
  • Former journalist and editor of Utah’s leading business magazine
  • On a personal mission to visit every national park in the U.S. with my family

Heather England

COO
  • Creative, results-focused agency veteran with 18+ years of PR and marketing agency experience
  • Leads operational strategy including Executive, People, Finance, Marketing and IT teams to increase profitability and improve the employee experience
  • Focused on building high performing teams, creative growth strategies, employee engagement, coaching, leadership development, project management, financial planning and management
  • Future resident of New Mexico with a certificate in Dairy Arts and Sciences (aka Cheesemaking)

Beth Haiken

Executive Vice President
  • Leads Method’s growing fintech portfolio, including Addepar, Adyen, Blend, Earnest, and Unison
  • Led comms at two successful startups: Lending Club (NYSE: LC) through successful IPO and Waypoint Homes through successful acquisition by Starwood Capital and for numerous clients at Ogilvy Public Relations
  • BA and PhD in American History from UC Berkeley
  • Aspires to be a master gardener

Matt Stewart

Executive Vice President
  • 15+ years leading communications programs for innovative companies
  • Enterprise and emerging technology focus; client experience includes 1Password, Adobe, Nest, Capella Space, Varo Money, RingCentral
  • Favorite accomplishments: launching some of the first self-driving car companies and naming the world's largest solar project
  • Made headlines for releasing a novel on Twitter--and winning a book deal

Adrian Eyre

Executive Vice President
  • 16 years of global enterprise technology and corporate public relations experience and head of enterprise technology at Method
  • Worked with leading brands such as Microsoft, Intel, Amazon, Informatica, Del, Facebook and VMware
  • A passion for thought leadership, tech ethics and the technologies that are changing how we live and work
  • Father of two very energetic boys and a major classic car enthusiast

Jenni Holladay

Senior Vice President, Marketing Services
  • Leads Method’s marketing services team including digital, content, creative, social, research and strategy
  • 15+ years of agency marketing and consulting experience as a “VP of Marketing for hire”; Client experience includes AT&T, Pfizer, Adyen, Unison, AAA, Microsoft and Comcast Business
  • ROI driven with a goal to learn something new every day
  • Former competitive downhill skier turned mom of two

Clay Blackham

Senior Vice President
  • Heads up Method’s consumer tech program, including Traeger Grills, Goal Zero, Orbit B-hyve, SureCall and others
  • 15+ years of diverse experience leading high-growth PR accounts
  • A knack for telling the large company story while still getting under the hood and understanding the intricacies of a product or technology
  • Accomplished doughnut maker and meat smoker with a healthy obsession for Oreos and other treats

Katy Kenealy

Senior Vice President
  • 8+ years at Method and honorable mention for PRWeek’s Young PR Professional of the Year in 2015
  • Been on the frontlines of the IPO tech wave, leading the PagerDuty and Domo teams during their recent public debuts
  • Passionate about bringing tech stories to life and elevating company narratives across
    verticals – from enterprise B2B
    to consumer IoT
  • Aspiring SF restaurant critic, especially if the job includes pasta and rose

Maria Camarena

VP of Finance
  • 15+ years experience managing financials for PR agencies in both technology and consumer sectors
  • Motivated to find solutions to everyday problems that drive our business objectives and goals
  • Support the leadership team at Method by implementing financial processes and procedures that will continue the path of growth for the agency with all our new and existing clients
  • Enjoys time with "framily" (friends and family) going on restaurant adventures and capturing amazing memories

Sira Laurel

VP of People
  • 10+ years of strategic human resources experience; Masters in Organizational Development (MSOD) and Masters of Business Administration (MBA)
  • Lead Method's people strategy including employee relations, recruitment, organizational and talent development initiatives and programs; partnering with the executive and leadership teams to improve work relationships, build morale, enhance the employer brand, and increase productivity and retention
  • Regularly seeks out local, live music. Attends 4-5 music festivals a year. Dances like no one is watching

Method is a modern PR & marketing firm designed for the most disruptive tech companies in the world. We’re here to help you be seen in the best light.