Executive Team

David Parkinson

CEO & Co-Founder
  • Two decades as a top-level public relations executive leading PR strategy for some of the most prominent and influential individuals and organizations

  • Primarily focused on strategic oversight for the agency and key client relationships and accounts

  • Prior to launching Method, served for eight years as the vice president of communications for the billionaire Sorenson family and their 30-plus companies

  • Fitness buff before my twins were born in 2017

Jacob Moon

Co-Founder & GM, Salt Lake City
  • Leads the Salt Lake office, with a focus on business and employee development

  • Strategic advisor to clients and actively involved in many key accounts, with strong relationships with many prominent players in the “Silicon Slopes” business community

  • Former journalist and editor of Utah’s leading business magazine

  • On a personal mission to visit every national park in the U.S. with my family

Heather England

  • Creative, results-focused agency veteran with 18+ years of PR and marketing agency experience

  • Leads operational strategy including Executive, People, Finance, Marketing and IT teams to increase profitability and improve the employee experience

  • Focused on building high performing teams, creative growth strategies, employee engagement, coaching, leadership development, project management, financial planning and management

  • Future resident of New Mexico with a certificate in Dairy Arts and Sciences (aka Cheesemaking)

Beth Haiken

Executive Vice President
  • Leads Method’s growing fintech portfolio, including Addepar, Adyen, Blend, Earnest, and Unison

  • Led comms at two successful startups: Lending Club (NYSE: LC) through successful IPO and Waypoint Homes through successful acquisition by Starwood Capital and for numerous clients at Ogilvy Public Relations

  • BA and PhD in American History from UC Berkeley

  • Aspires to be a master gardener

Matt Stewart

Executive Vice President
  • 15+ years leading communications programs for innovative companies

  • Enterprise and emerging technology focus; client experience includes 1Password, Adobe, Nest, Capella Space, Varo Money, RingCentral

  • Favorite accomplishments: launching some of the first self-driving car companies and naming the world's largest solar project

  • Made headlines for releasing a novel on Twitter--and winning a book deal

Analisa Schelle

Executive Vice President
  • 20+ years leading global communications campaigns for established companies and successful startups across every industry imaginable - from enterprise software to fintech to aerospace to biotech

  • Method boomerang, returning after three years leading an international communications team in house

  • Passionate about storytelling, brand building, and being at the center of technology and innovation for interesting people and companies

  • Mom, wife, and lover of all things San Francisco

Clay Blackham

Executive Vice President
  • Heads up Method’s consumer tech program, including Traeger Grills, Goal Zero, Orbit B-hyve, SureCall and others

  • 15+ years of diverse experience leading high-growth PR accounts

  • A knack for telling the large company story while still getting under the hood and understanding the intricacies of a product or technology

  • Accomplished doughnut maker and meat smoker with a healthy obsession for Oreos and other treats

Jenni Holladay

Executive Vice President, Marketing Services
  • Leads Method’s marketing services team including digital, content, creative, social, research and strategy

  • 15+ years of agency marketing and consulting experience as a “VP of Marketing for hire”; Client experience includes AT&T, Pfizer, Adyen, Unison, AAA, Microsoft and Comcast Business

  • ROI driven with a goal to learn something new every day

  • Former competitive downhill skier turned mom of two

Katy Kenealy

Executive Vice President
  • 8+ years at Method and honorable mention for PRWeek’s Young PR Professional of the Year in 2015

  • Been on the frontlines of the IPO tech wave, leading the PagerDuty and Domo teams during their recent public debuts

  • Passionate about bringing tech stories to life and elevating company narratives across
    verticals – from enterprise B2B
    to consumer IoT

  • Aspiring SF restaurant critic, especially if the job includes pasta and rose

Tim Race

Executive Vice President, Narrative and Thought Leadership
  • Former New York Times technology and business editor in New York, Paris and London

  • 5 years of experience in strategic corporate communications, including in-house content creation for IBM

  • Applies the techniques of journalism to help companies tell their stories in media-worthy ways

  • Coined the term “digerati” in a 1992 New York Times article

Kylie Mojaddidi

Senior Vice President
  • Extensive agency experience in leading executive communications, media strategy, messaging and positioning, IPOs, launches from stealth, acquisitions and product announcements for clients ranging from startups in stealth mode to Fortune 500 brands

  • Six years under her belt at Method, strategically involved in the expansion of our enterprise expertise through her leadership on accounts like Docker, Nutanix, BVP, Hortonworks, Confluent, Bloomberg, Storj Labs, Workplace from Facebook and more

  • Bay Area native, lifestyle blogger, mom to a toddler and french bulldog and self proclaimed wine connoisseur

Mikey Collard

Senior Vice President
  • Award-winning public relations specialist with tech, entertainment, consumer and corporate PR experience

  • Has an impressive background in securing top-tier coverage for high-profile clients across a diverse array of PR verticals

  • Currently working with predominantly technology-based clients, past and current clients include: Facebook, Samsung, SurveyMonkey, Credit Karma, Affirm, Podium, BambooHR and many others

  • Joined Method Communications in October 2013 – previously an account executive at leading entertainment agency Rogers & Cowan

  • Earned a master’s degree in strategic public relations from
    the University of Southern California, and a bachelor’s degree in journalism from the University of Utah

Robin Shin

Senior Vice President
  • Communications and marketing professional with 10+ years of experience in both corporate and agency environments

  • Experienced in building comms programs for Fortune100 companies to stealth startups — loves the challenge of identifying key narratives that help established brands expand their leadership position and emerging innovators gain market share

  • Has led communications strategy and execution for companies' most critical business milestones — IPOs, SPACs, M&A, major partnerships product launches, and more

  • Loves cooking, interior design, the Golden State Warriors, weekends in wine country, and world travel

Dave Heffernan

Senior Vice President
  • 13+ years of PR experience specializing in cybersecurity, data, AI and enterprise tech

  • Extensive experience leading PR programs for both established public companies and high-growth startups as they evolve into industry-defining brands

  • Constantly thinking about how to connect clients to trending news

  • Passionate about Boston sports and loves spending as much time as possible with his daughters, wife and dog Wally

Maria Camarena

Senior Vice President of Finance and Operations
  • 15+ years experience managing financials for PR agencies in both technology and consumer sectors

  • Motivated to find solutions to everyday problems that drive our business objectives and goals

  • Support the leadership team at Method by implementing financial processes and procedures that will continue the path of growth for the agency with all our new and existing clients

  • Enjoys time with "framily" (friends and family) going on restaurant adventures and capturing amazing memories

Jeanine Bran

Vice President of People Operations
  • Brings over 15 years of talent and recruiting expertise

  • Lead the people function for agencies including OutCast, Bite, and SutherlandGold and has partnered with several other agencies as an independent recruiter

  • Particularly passionate about career development programming and employee engagement

  • Studied English Literature at UC Berkeley and lives in San Francisco with her young family

Method is a modern PR & marketing firm designed for the most disruptive tech companies in the world. We’re here to help you be seen in the best light.