THINK BIG,
MOVE FAST
AND BE KIND
Method is made up of specialists from across the communications landscape: subject-matter experts deeply embedded within the industries they represent, from enterprise tech to cybersecurity to consumer.
Always informed. Always agile. Always human.
OUR LEADERSHIP TEAM:
David Parkinson
Co-Founder & CEO
David focuses on strategic oversight for the agency and key client relationships and accounts. Under his leadership, Method has grown into an award-winning agency, supporting clients from startups to global enterprises. A fitness buff before the birth of his twins, he now exercises his patience.
JACOB MOON
Co-Founder & Mountain/Central General Manager
Jake runs Method’s Mountain/Central region from Salt Lake City, focused on business and employee development and key accounts across the Silicon Slopes. A former journalist and editor of Utah’s leading business magazine, he’s on a mission to visit every U.S. national park with his family.
Katy Spaulding
Chief Operating Officer
Katy drives Method’s operational excellence and growth, with 17+ years of agency experience building and scaling high-performance teams. She’s also an enthusiastic equestrian, amateur historian, aspiring novelist and board member for the U.S. Center for SafeSport.
Matt Stewart
West Coast General Manager
Matt leads Method’s West Coast region and frontier tech practice, spanning enterprise, venture, climatetech, biotech and startups. A PRovoke Innovator 25, he made global headlines for releasing a novel on Twitter — and landing a book deal.
Heather England
Strategic Advisor
Method’s former COO, Heather now advises on business strategy and operations, drawing on 18+ years in talent strategy, coaching and employee experience. She also loves trail time with her five dogs and volunteers at the Santa Fe Animal Shelter.
Analisa Schelle
EVP – Enterprise Technology
A Method boomerang with 20+ years leading global communications campaigns across software, fintech, aerospace and biotech, Analisa is passionate about storytelling and innovation. She’s also a proud SF parent who loves going on adventures with her husband and daughter around the city.
Clay Blackham
EVP – Consumer Technology
Clay heads Method’s consumer tech program, with clients like Traeger, Vivint and Goal Zero. With 20+ years leading launches and exec comms, he has a knack for seeing the big story without losing sight of the intricate details. He’s also an accomplished doughnut maker, meat smoker and Oreo devotee.
Katy Kenealy
EVP – Enterprise Technology
With 13+ years at Method, Katy has led clients across a range of industries from enterprise to consumer tech. Recognized among PRovoke’s Innovator 25 and as one of Business Insider’s Top Tech PR Pros, Katy leads Method’s Media Watch and is an aspiring SF restaurant critic (especially pasta and wine).
Tim Race
EVP – Narrative & Thought Leadership Specialist Group
A former New York Times tech and business editor, Tim leads Method’s narrative and thought leadership work, applying journalism to help companies tell media-worthy stories, and winning multiple SABRE awards. Tim coined the term ‘digerati’ in a 1992 New York Times article.
Dave Heffernan
EVP – Cybersecurity
Dave leads Method’s cyber PR team, with 15+ years specializing in cybersecurity and enterprise tech for public companies and high-growth startups. He’s passionate about Boston sports and spending time with his daughters, wife and dog Wally.
Mikey Collard
EVP – Earned & New Media Specialist Group
Mikey leads Method’s Earned & New Media group, with 15+ years securing top-tier coverage for clients like Salesforce, Meta and Samsung. In his free time he plays bass in rock bands, runs and hangs out with his three kids.
Dan Sorensen
EVP – Enterprise Technology
With 15+ years in enterprise and emerging tech, Dan is passionate about storytelling around transformational technologies. He has guided three companies public, including Method’s first IPO client. Dan is also a backyard beekeeper and outdoor enthusiast.
Owen Clark
Executive Vice President, AEO
Owen leads Method’s AEO/GEO and Integrated Content group, helping brands earn visibility in AI-driven search through storytelling. From his beginnings as a reporter for a local NBC affiliate, he’s spent nearly two decades telling stories across emerging platforms. He is also a dad to three girls and an obsessive sports fan.
Meghan Gardner
Executive Vice President
With 20+ years in integrated comms, Meghan builds and protects reputations for complex tech companies—AI, data, infrastructure—through corporate, crisis and executive comms. A former yoga teacher and ex-auto journalist, she’s never met a (vegetarian) pizza she didn’t like.
Laura Ruark
SVP – Enterprise Technology
Laura brings 13+ years in tech comms and marketing, leading programs for stealth startups and major public companies across cloud, AI and future of work. She’s also a Philly sports fan, park explorer and mom to two rescue dogs.
Chelsea Corona
SVP – Venture Capital and Early Stage Startups
Chelsea leads Method’s venture capital team with 12+ years in B2B and B2C tech PR, building thought leadership for investors and raising profiles of AI-forward portfolio companies. She’s also a former collegiate gymnast, football fanatic and Lego master.
Sarah Riley
SVP – Head of New York Office
Sarah founded and leads Method’s NYC office, guiding enterprise tech companies from stealth to exit across HR tech, workplace and cybersecurity. She also has a cat named Tony Hawk and will go plate-for-plate at dim sum any day.
Victoria Butler
SVP
Victoria brings nearly two decades as a strategic comms leader, with deep expertise in enterprise storytelling from workplace tech to B2B infrastructure and AI. She reads voraciously (100 novels this year!) and hunts for the best almond croissant.
Paul Day
SVP
Paul brings two decades experience in communications and multi-stakeholder management across politics, academia and tech, supporting VC firms like Lightspeed and major brands like Google. Paul serves on several nonprofit boards and earned an SF Human Rights Commission Award.
Lexie Gunther
SVP – Cybersecurity
With nearly a decade in cybersecurity and B2B tech PR, Lexie helps lead Method’s cybersecurity practice, turning complex technical topics into media-worthy narratives. She’s learning golf with her husband and loves trying new recipes.
Joshua Lefkowitz
SVP
Josh brings 20+ years building programs for enterprise tech, from startups to global leaders, with deep expertise in AI, cybersecurity, DevOps and SaaS. He’s learning guitar, sees lots of live music, posts Letterboxd reviews and loves his family.
Lydia Dishman
SVP Content Strategy, Narrative & Thought Leadership
Lydia brings 25 years of experience as a journalist to help clients tell stories that resonate across channels. A former senior editor of Fast Company and reporter for The New York Times, Fortune and Forbes, Lydia started their career at age 9, reporting on a toy fair for a local TV network.
McKenzie Terry
SVP – Media Relations
With 13 years in PR, McKenzie turns the impossible into stories, securing coverage from national broadcast to enterprise launches. She hosts Method’s media mingles with top journalists. A mom of two, she loves beaches—which drove a move to Alabama.
Lexy King
SVP – Corporate Communications
Lexy leads Method’s Corporate Communications practice, advising global enterprises and startups through high-stakes moments—launches, rebrands, M&As and capital markets. Off the clock, she cheers Sounders and Reign and explores PNW trails.
Cara Masessa
SVP
With over a decade in cyber, enterprise and federal tech PR, Cara scales programs from startups to public enterprises, helping executives find their voice. A new mother, she’ll go anywhere for live music and loves planning trips and new recipes.
Kenneth Madigan
SVP – Marketing
Kenneth leads marketing strategy and account management across digital, social, creative and content, with 20+ years helping financial services and B2B firms connect with buyers. Off the clock, he can be found training and competing in Brazilian Ju Jitsu or planning his next trip out of the country.
Melisa Bleasdale
SVP – Analyst Relations
Melisa is an Analyst Relations strategist with 25+ years and hundreds of industry connections across emerging tech, AI and cybersecurity, plus 20 years as a tech journalist. She’s obsessed with font design and collects sea glass in California.
Svetlana Gershman
SVP – Market Research
Svetlana leads Method’s integrated marketing research team, turning business questions into actionable intelligence through surveys, research and analytics. A tech enthusiast and outdoor adventurer, she’s a proud rock-groupie-turned-mom of three.
Amber Rawle
SVP – Finance
Amber has overseen Method’s finances since its founding, with 20+ years managing money for SaaS and tech companies and a focus on employee experience. She loves her grandkids, great books, visiting MLB stadiums and a good chocolate chip cookie.
Melodie Quinn
VP – Operations
Melodie leads Method’s operations, with 11+ years in HR and operations across hospitality and PR. She is passionate about employee development and building a culture where people do their best work. She’s also a proud mom, animal lover and avid traveller.
PEOPLE AWARDS & RECOGNITION
We don’t just win awards as an agency. We take pride in championing our people’s individual achievements as well, with particular emphasis on supporting our younger team members in their professional development.
