The challenge

Eudia entered the legal AI space in early 2025 backed by a $105M Series A and a clear point of view: the industry needed more from AI than simple automation, it needed augmentation.

While competitors focused on replacing workflows, Eudia’s founders bet that combining elite engineering with real legal expertise could turn in-house legal teams into strategic powerhouses.

The challenge was cutting through a crowded and competitive industry space to reach Fortune 500 legal leaders — not just in traditional media — but in the AI-driven search results those leaders increasingly rely on.

The solution

Method built a multi-month communications strategy designed to establish credibility and AI visibility well before Eudia’s marquee announcement. At the center was a messaging framework built around “augmented intelligence” — positioning AI as a tool that elevates legal professionals rather than replacing them. 

We launched an always-on thought leadership program for CEO Omar Haroun, placing bylined content and securing speaking engagements to build his profile as a trusted industry voice. In parallel, we ran Answer Engine Optimization (AEO) audits to ensure Eudia surfaced authoritatively in AI-driven search results.

The strategy culminated with Eudia’s Augmented Intelligence Summit in New York, which we transformed into a flagship media moment through exclusive access and embargoed briefings for top-tier reporters.

The impact

Method’s strategy didn’t just generate coverage, it reshaped how the market thinks about legal AI. Omar Haroun became a go-to expert, receiving commentary requests from Business Insider, Reuters and Fortune.

Our AEO strategy substantially raised Eudia’s AI visibility, ensuring the firm appears among the top-ranked companies — and often No. 1 — across prominent AI answer engines like ChatGPT, Claude and Gemini. Crucially, the term “augmented intelligence in legal” shifted from company-specific positioning to industry vocabulary.

The launch of Eudia Counsel secured 15+ hits in tier one placements, including a Fortune feature highlighting its mission to transform the billable hour. Ultimately, JD Journal recognized Eudia as a “Legal AI Trailblazer,” validating their status as a credible leader in the sector.