Methodology Blog
WE’RE IN THE
IDEAS BUSINESS
Help yourself to some fresh thinking.
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What Makes 2026 B2B Influencer Marketing’s Breakout Year?
Most B2B buyers seek content from trusted, authentic creators. Welcome to the era of substance over style.
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PR Lessons Hidden in FX’s The Bear
When you cut a little deeper, there are several key lessons for PR pros found throughout the hit TV series.
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Building Better Public Relation-ships
Strong relationships set you up for success through connections with members of the press, key stakeholders, colleagues and clients.
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Announcement Anatomy 101: Developing a Winning PR Strategy
PR strategy is an art, not a science. The approach you take should vary with each announcement depending on your goals.
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How to Collect, Pitch and Tell Data-based Stories
Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.
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Method, Harvard, Sling & Stone launch OUTLEAP: A Collective of the World’s Top Tech Agencies
Today, Method is launching a new collective of the top tech PR + marketing agencies in the world: Outleap.
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6 Tools to Help PR Pros Stay Organized and Accomplish More
Check out these expert-level tactics that’ll save your time and your sanity.
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Watch Your Language
Consumers want empathy from brands, even as it erodes publicly
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5 Tips for Using Influencers in Your B2B Marketing
The world of B2B influencers can be complex to navigate when thinking about the challenges your clients are trying to overcome.
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Yes, Layoff Announcements Can Be Respectful and Humane
No matter your industry, stage of growth or headcount, it is possible to conduct layoffs in a humane and respectful way.
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What An Unconventional Teammate Taught Me About Teamwork
From the cutting pen to the client call, a few lessons learned from riding horses competitively.
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Getting More Out of Your Content: Reduce, Reframe, Repurpose
Why your land of misfit stories can be a treasure trove.
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PR Lessons From ‘You’ve Got Mail’
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
