Methodology Blog
WE’RE IN THE
IDEAS BUSINESS
Help yourself to some fresh thinking.
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FEATURED
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What Makes 2026 B2B Influencer Marketing’s Breakout Year?
Most B2B buyers seek content from trusted, authentic creators. Welcome to the era of substance over style.
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Polishing Presentations with the Mediagenic Method
How to engage and energize a live audience like a pro.
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The Art of Scoping
How to precisely define a research project.
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It’s Time To Celebrate 🎉
5 wins & 5 shortlists, Method congratulates this year’s class of award winners
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Big Get Together, Bigger Insights
Stories are kind of our thing.
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The Case for Agility in Comms
How to be nimble in an ever-changing environment.
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Top Myths Surrounding Analyst Relations
What’s fact and fiction in the complex world of industry influencers.
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Why Video Is A Secret Weapon For PR Storytelling
Video has become a key part of the modern comms strategy.
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We Need a New Twitter for PR
Luckily, a new platform may be on the rise.
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4 Visual Tips for Better Pitches
Be relevant. Be knowledgeable. Be concise. Be actionable.
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Method Gives Thanks To Our Mentors
We couldn’t do what we do without you!
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How Not to Botch an Interview
These tips will help you prepare for hard questions, stay on message and disarm and ingratiate a reporter.
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Threads is a STILL Mixed Bag for Marketers.
Whether or not the platform has staying power remains to be seen, but it will take a lot of work to get Threads on the right track.
