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How Not to Botch an Interview
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These tips will help you prepare for hard questions, stay on message and disarm and ingratiate a reporter.
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Threads is a STILL Mixed Bag for Marketers.
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Whether or not the platform has staying power remains to be seen, but it will take a lot of work to get Threads on the right track.
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PR Lessons Hidden in FX’s The Bear
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When you cut a little deeper, there are several key lessons for PR pros found throughout the hit TV series.
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Building Better Public Relation-ships
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Strong relationships set you up for success through connections with members of the press, key stakeholders, colleagues and clients.
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Announcement Anatomy 101: Developing a Winning PR Strategy
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PR strategy is an art, not a science. The approach you take should vary with each announcement depending on your goals.
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How to Collect, Pitch and Tell Data-based Stories
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Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.
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Method, Harvard, Sling & Stone launch OUTLEAP: A Collective of the World’s Top Tech Agencies
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Today, Method is launching a new collective of the top tech PR + marketing agencies in the world: Outleap.
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6 Tools to Help PR Pros Stay Organized and Accomplish More
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Check out these expert-level tactics that’ll save your time and your sanity.
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5 Tips for Using Influencers in Your B2B Marketing
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The world of B2B influencers can be complex to navigate when thinking about the challenges your clients are trying to overcome.
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Yes, Layoff Announcements Can Be Respectful and Humane
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No matter your industry, stage of growth or headcount, it is possible to conduct layoffs in a humane and respectful way.
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What An Unconventional Teammate Taught Me About Teamwork
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From the cutting pen to the client call, a few lessons learned from riding horses competitively.
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Getting More Out of Your Content: Reduce, Reframe, Repurpose
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Why your land of misfit stories can be a treasure trove.
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PR Lessons From ‘You’ve Got Mail’
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Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
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It Pays To Find A Love For Learning
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Knowing how you best absorb information can help you grow in your career.
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A Recipe For Good Research: Treat Your Data Delicately
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What French pastry making taught me about building credible surveys.
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Introverted? You Can Still Find Success in PR
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You don’t have to love the spotlight to have a great comms career.
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