Methodology Blog
WE’RE IN THE
IDEAS BUSINESS
Help yourself to some fresh thinking.
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Watch Your Language
Consumers want empathy from brands, even as it erodes publicly
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5 Tips for Using Influencers in Your B2B Marketing
The world of B2B influencers can be complex to navigate when thinking about the challenges your clients are trying to overcome.
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Yes, Layoff Announcements Can Be Respectful and Humane
No matter your industry, stage of growth or headcount, it is possible to conduct layoffs in a humane and respectful way.
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What An Unconventional Teammate Taught Me About Teamwork
From the cutting pen to the client call, a few lessons learned from riding horses competitively.
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Getting More Out of Your Content: Reduce, Reframe, Repurpose
Why your land of misfit stories can be a treasure trove.
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PR Lessons From ‘You’ve Got Mail’
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
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It Pays To Find A Love For Learning
Knowing how you best absorb information can help you grow in your career.
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Remote Work To The Rescue
What two years of working from home has meant to our people.
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A Recipe For Good Research: Treat Your Data Delicately
What French pastry making taught me about building credible surveys.
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Introverted? You Can Still Find Success in PR
You don’t have to love the spotlight to have a great comms career.
