PR Archives - Method Communications

Better Together

Teamwork is the key to efficient work in the modern age. This, in turn, means that silos are the enemy of success.

Tone, nuance, and style are key components of successful brand communications. Believe it or not, subtlety still matters.

What are the best ways to gauge performance and success of a PR campaign? Measure, measure, and measure.

The trusty MAT release can be a great way to get the word out about a client. But how do you make it shine?

The trusty MAT release can be a great way to get the word out about a client. But how do you make it shine?

Even if a client isn’t into podcasts, it’s time for them to consider podcasts a viable mechanism for spreading the word.

5 wins & 5 shortlists, Method congratulates this year’s class of award winners

How to be nimble in an ever-changing environment.

Video has become a key part of the modern comms strategy.

Luckily, a new platform may be on the rise.

Be relevant. Be knowledgeable. Be concise. Be actionable.

When you cut a little deeper, there are several key lessons for PR pros found throughout the hit TV series.

Strong relationships set you up for success through connections with members of the press, key stakeholders, colleagues and clients.

PR strategy is an art, not a science. The approach you take should vary with each announcement depending on your goals.

Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.

Today, Method is launching a new collective of the top tech PR + marketing agencies in the world: Outleap.

Check out these expert-level tactics that’ll save your time and your sanity.

You don’t have to love the spotlight to have a great comms career.

Expert tips on keeping the chemistry high when pitching new business in the Zoom era.

A good story is a critical tool in media because it can captivate your audience and inspire people.