Partnership
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How to Negotiate a Last-Minute Strategy ShiftIn today’s media landscape, 11th-hour changes are becoming more commonplace. -
How To Embrace Flexibility on Remote Work While Keeping In-Person InspirationHow to think about structuring a hybrid future for PR workflows. -
View from the Inside: How to be the Agency Partner Every Client WantsA PR pro who has served both from the brand side and the agency side shares insights on how to create better relationships — and more success for all. -
In Your First Meeting, Don't Ignore the BudgetIf you can’t agree on a number, the rest of your back and forth will be a waste of time.