Marketing
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The Art of ScopingHow to precisely define a research project. -
The Case for Agility in CommsHow to be nimble in an ever-changing environment. -
Why Video Is A Secret Weapon For PR StorytellingVideo has become a key part of the modern comms strategy. -
Threads is a STILL Mixed Bag for Marketers.Whether or not the platform has staying power remains to be seen, but it will take a lot of work to get Threads on the right track. -
Watch Your LanguageConsumers want empathy from brands, even as it erodes publicly -
5 Tips for Using Influencers in Your B2B MarketingThe world of B2B influencers can be complex to navigate when thinking about the challenges your clients are trying to overcome. -
Ranking the Best & Worst Brands in the NFLA Method Marketing Audit -
Why Social Media Is a Necessity, Not an AfterthoughtThe brands who do social best are the ones who integrate it into their marketing strategies. -
Conquer the “Statistic Scaries” and Optimize Data-Driven StorytellingWhile many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. -
Why and How to Break Down the Silos Dividing PR and MarketingTurf battles stifle success and yield no rewards. It’s time to reassess your ‘integrated’ teams.