Social & Influencer Specialist Group

REAL INFLUENCE

STARTS HERE

Influence is earned,
even if it’s paid.

The social media and influencer landscape is more complex than ever. Navigating this new world, where creators move fluidly between channels, formats and audiences, requires specialized expertise.

Our Social & Influencer Specialist Group serves as your direct pipeline to top-tier creators. From journalists on Substack to emerging podcast voices, we identify and cultivate partnerships that deliver authentic amplification and measurable impact.

By seamlessly integrating social and influencer strategies with your broader PR efforts, we build cohesive programs that strengthen brand recognition and affinity for the long term.

Our Social & Influencer methodology.

The most successful influencer programs don’t operate in isolation; they’re deeply integrated with earned media strategies. That’s why our Social & Influencer Specialist Group works hand-in-hand with our Earned & New Media team, ensuring seamless collaboration between paid partnerships and earned relationships.

We handle everything from initial creator outreach and contract negotiations to content planning, campaign management, and reporting. Whether you need a strategic roadmap or full-service program management, we ensure consistency, quality, and measurable impact across every project.

This comprehensive approach also extends to content creation, where we specialize in producing high-value content. We collaborate closely with our Thought Leadership, Research and Design teams to create the stuff that audiences actually want to see, share and comment on.

Build

trust through strategic partnerships that extend and amplify your brand voice.

Develop

long-term creator ecosystems that continue to grow, not just one-off campaigns.

Boost

earned media coverage through high-value content and relationship building.

Creators and journalists love to work with us, and that’s not by accident.

We extend the same ethos of concierge service to our influencer partners, going the extra mile to build strong relationships that grow and flourish beyond one-off campaigns. This high-touch approach to relationship building means our strategic paid partnerships often evolve naturally into earned content opportunities, delivering bonus value and authentic advocacy for your brand.

These relationships also provide invaluable market intelligence, helping us stay informed about emerging technologies, shifting industry conversations and the topics that genuinely resonate with your target audiences.

The key to our success lies in close strategic collaboration across all of our disciplines. Our Earned & New Media team keeps a constant watch on emerging trends and platform shifts, so we can spot opportunities before they become obvious to everyone else. And our research, thought leadership and design experts ensure all the content we produce serves a genuine purpose — to educate and entertain — rather than simply fill content calendars.

Let’s talk