The challenge

Relativity Networks began when a small team of brilliant minds created a new kind of fiber optic cable. By swapping the traditional glass core for air, they could more fully leverage the speed of light — and accelerate the flow of data by an astonishing 50%. 

The result: a new kind of Hollow Core Fiber (HCF). This was game-changing stuff for data centers struggling with power issues, as well as AI companies hungry for higher performance. 

The only problem? Nobody had heard of Relativity Networks or its ground-breaking tech. How do you get people excited about something they can’t see and don’t yet understand? 

The solution

We needed to launch Relativity Networks in a way that grabbed people’s attention and captured their imagination — while educating them on the importance of this complex but critical innovation. 

Building the company’s brand from the ground up, we created an interactive website that visualized Relativity’s complex technology in intuitive, engaging ways — making the invisible visible. 

We developed a complete social media ecosystem, creating authentic profiles for both the company and its CEO, alongside a strategic playbook for ongoing engagement. And we executed a targeted media relations campaign, securing placements in Fortune500, Converge, Data Center Dynamics, UCF Today and Lightwave — coverage that we strategically amplified through the newly established social channels.

The impact

The launch firmly established Relativity Networks as a disruptive force in data infrastructure, with a striking website and brand that matched the company’s pioneering ethos. 

Within one week, Relativity Network’s LinkedIn presence grew by 400%, generating more than 1,000 engagements. And our media strategy delivered 20 high-value article placements, resulting in 258 million impressions across target publications.

By integrating earned, owned and social strategies, we got people talking about Relativity Networks — positioning the company as a major innovator in the burgeoning AI economy and setting the foundation for future growth and recognition.

By integrating earned, owned and social strategies, we got people talking about Relativity Networks — positioning the company as a major innovator in the burgeoning AI economy and setting the foundation for future growth and recognition.