The challenge

Halcyon is a billion-dollar cybersecurity platform with a unique specialization in defeating ransomware. To establish their position at the forefront of a fast-moving sector, the company needed a larger share of voice among tier-one media.

To achieve this, Halcyon required consistent, high-quality press coverage that elevated them above the generalized cybersecurity messaging that typically dominated the space. The challenge was translating their highly-technical expertise into impactful, mainstream narratives that both premier reporters and business news and broadcast audiences could easily digest.

The solution

Method shifted the approach from transactional pitches to high-touch relationship building while anticipating trending moments before they occurred.

When Halcyon hired former FBI cyber deputy director, Cynthia Kaiser, we positioned her and the company’s Ransomware Research Center as preeminent resources for top-tier reporters — garnering in-depth interviews and broadcast coverage to build credibility. Understanding the Center’s mission to unite experts, we identified the expiring CISA 2015 cyber information-sharing law as a pivotal media opportunity, developing a call-to-action op-ed for Fortune that secured follow-on interviews, top tier coverage and led industry discourse.

To maximize industry moments like the RSAC conference, our research team fielded a targeted survey that drove strong trade coverage, getting in front of a tough-to-reach audience of CISOs ahead of the event. On the ground, we secured Kaiser a prominent speaking role at an exclusive Axios Live event.

Finally, we capitalized on breaking news moments, securing broadcast interviews to keep Halcyon front-and-center during high-profile, global cybersecurity events.

The impact

This relationship-first strategy proved crucial for mainstream resonance. Halcyon became a go-to resource, securing consistent coverage from outlets like Axios, NBC, The New York Times, The Wall Street Journal, POLITICO and Reuters. We successfully expanded their broadcast presence, landing Halcyon on major networks including ABC News, Bloomberg Technology, and Fox News during critical global cyber attacks.

Furthermore, our strategic thought-leadership campaigns established Halcyon as a top authority on cyber threat intelligence. Research from the Ransomware Research Center, led by Cynthia, now drives consistent coverage and provides timely evidentiary support for future pitches.

Halcyon’s executives and researchers are now regularly quoted on pressing industry issues like AI threats and ransomware, establishing the firm as one of the most prominent voices in cybersecurity.