PR strategy is an art, not a science. The approach you take should vary with each announcement depending on your goals.

Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.

Today, Method is launching a new collective of the top tech PR + marketing agencies in the world: Outleap.

Check out these expert-level tactics that'll save your time and your sanity.

Consumers want empathy from brands, even as it erodes publicly

The world of B2B influencers can be complex to navigate when thinking about the challenges your clients are trying to overcome.

No matter your industry, stage of growth or headcount, it is possible to conduct layoffs in a humane and respectful way.

From the cutting pen to the client call, a few lessons learned from riding horses competitively.

Why your land of misfit stories can be a treasure trove.

Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.