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Announcement Anatomy 101: Developing a Winning PR StrategyPR strategy is an art, not a science. The approach you take should vary with each announcement depending on your goals.
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How to Collect, Pitch and Tell Data-based StoriesBranded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.
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Method, Harvard, Sling & Stone launch OUTLEAP: A Collective of the World's Top Tech AgenciesToday, Method is launching a new collective of the top tech PR + marketing agencies in the world: Outleap.
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6 Tools to Help PR Pros Stay Organized and Accomplish MoreCheck out these expert-level tactics that'll save your time and your sanity.
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Watch Your LanguageConsumers want empathy from brands, even as it erodes publicly
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5 Tips for Using Influencers in Your B2B MarketingThe world of B2B influencers can be complex to navigate when thinking about the challenges your clients are trying to overcome.
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Yes, Layoff Announcements Can Be Respectful and HumaneNo matter your industry, stage of growth or headcount, it is possible to conduct layoffs in a humane and respectful way.
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What An Unconventional Teammate Taught Me About TeamworkFrom the cutting pen to the client call, a few lessons learned from riding horses competitively.
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Getting More Out of Your Content: Reduce, Reframe, RepurposeWhy your land of misfit stories can be a treasure trove.
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PR Lessons From ‘You’ve Got Mail’Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
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