Media Relations
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Who's MAT?The who, what and why of MAT releases. -
Pitch Perfect: The Art of Standing Out to ReportersHitting the strike zone has become increasingly competitive. -
Yes, Busy Executive, You Should Make Time for that PodcastThey can be well worth the time. -
The Case for Agility in CommsHow to be nimble in an ever-changing environment. -
4 Visual Tips for Better PitchesBe relevant. Be knowledgeable. Be concise. Be actionable. -
How Not to Botch an InterviewThese tips will help you prepare for hard questions, stay on message and disarm and ingratiate a reporter. -
Building Better Public Relation-shipsStrong relationships set you up for success through connections with members of the press, key stakeholders, colleagues and clients. -
How to Collect, Pitch and Tell Data-based StoriesBranded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories. -
PR Lessons From ‘You’ve Got Mail’Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy. -
Choosing the Right Person for a Speaking OpportunityWhen is the CEO the person to represent your organization—and when should you look for someone else?
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