Media Relations
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How to Collect, Pitch and Tell Data-based StoriesBranded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories. -
PR Lessons From ‘You’ve Got Mail’Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy. -
Choosing the Right Person for a Speaking OpportunityWhen is the CEO the person to represent your organization—and when should you look for someone else? -
Life After Broadcast: What TV Taught Me About Winning at PRA former broadcast reporter shares her tips on successfully making a career move in the era of the Great Resignation. -
How to Negotiate a Last-Minute Strategy ShiftIn today’s media landscape, 11th-hour changes are becoming more commonplace. -
3 PR Lessons Learned From Experience in Broadcast MediaIt’s often referred to as “going to the dark side,” but the switch from broadcast journalism to PR is about as common as putting a press release on the wire. -
Four Topics Trending in Technology News TodayThere’s no gentle way to say it: as communications professionals, we face an increasingly challenging earned media landscape every day. -
Conquer the “Statistic Scaries” and Optimize Data-Driven StorytellingWhile many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. -
4 Tactics that Will Grab Reporters’ AttentionDespite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories. -
4 Tactics to Help You ThinkOutside the Tech PR BubbleIt’s essential to find fresh angles for your tech industry stories. Here are some ways to find fresh perspectives to reframe the narrative.
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