-
-
-
Pitch Perfect: The Art of Standing Out to Reporters
|
Hitting the strike zone has become increasingly competitive.
-
-
-
-
How Not to Botch an Interview
|
These tips will help you prepare for hard questions, stay on message and disarm and ingratiate a reporter.
-
Building Better Public Relation-ships
|
Strong relationships set you up for success through connections with members of the press, key stakeholders, colleagues and clients.
-
How to Collect, Pitch and Tell Data-based Stories
|
Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.
-
PR Lessons From ‘You’ve Got Mail’
|
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
-
Choosing the Right Person for a Speaking Opportunity
|
When is the CEO the person to represent your organization—and when should you look for someone else?
-
Life After Broadcast: What TV Taught Me About Winning at PR
|
A former broadcast reporter shares her tips on successfully making a career move in the era of the Great Resignation.
-
How to Negotiate a Last-Minute Strategy Shift
|
In today’s media landscape, 11th-hour changes are becoming more commonplace.
-
3 PR Lessons Learned From Experience in Broadcast Media
|
It’s often referred to as “going to the dark side,” but the switch from broadcast journalism to PR is about as common as putting a press release on the wire.
-
Four Topics Trending in Technology News Today
|
There’s no gentle way to say it: as communications professionals, we face an increasingly challenging earned media landscape every day.
-
Conquer the “Statistic Scaries” and Optimize Data-Driven Storytelling
|
While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.
-
4 Tactics that Will Grab Reporters’ Attention
|
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
-
4 Tactics to Help You ThinkOutside the Tech PR Bubble
|
It’s essential to find fresh angles for your tech industry stories. Here are some ways to find fresh perspectives to reframe the narrative.
-
A Funny Thing Happened on the Way to the IPO
|
If the value is there and the story is told well and consistently, the company’s stock price will reflect that.
