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Pitch Perfect: The Art of Standing Out to Reporters
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Hitting the strike zone has become increasingly competitive.
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How Not to Botch an Interview
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These tips will help you prepare for hard questions, stay on message and disarm and ingratiate a reporter.
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Building Better Public Relation-ships
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Strong relationships set you up for success through connections with members of the press, key stakeholders, colleagues and clients.
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How to Collect, Pitch and Tell Data-based Stories
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Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.
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PR Lessons From ‘You’ve Got Mail’
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Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
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Choosing the Right Person for a Speaking Opportunity
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When is the CEO the person to represent your organization—and when should you look for someone else?
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Life After Broadcast: What TV Taught Me About Winning at PR
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A former broadcast reporter shares her tips on successfully making a career move in the era of the Great Resignation.
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How to Negotiate a Last-Minute Strategy Shift
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In today’s media landscape, 11th-hour changes are becoming more commonplace.
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3 PR Lessons Learned From Experience in Broadcast Media
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It’s often referred to as “going to the dark side,” but the switch from broadcast journalism to PR is about as common as putting a press release on the wire.
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Four Topics Trending in Technology News Today
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There’s no gentle way to say it: as communications professionals, we face an increasingly challenging earned media landscape every day.
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4 Tactics that Will Grab Reporters’ Attention
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Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
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4 Tactics to Help You ThinkOutside the Tech PR Bubble
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It’s essential to find fresh angles for your tech industry stories. Here are some ways to find fresh perspectives to reframe the narrative.
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A Funny Thing Happened on the Way to the IPO
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If the value is there and the story is told well and consistently, the company’s stock price will reflect that.