Today’s e-commerce tends to be a world divided. The giant marketplaces like Amazon and Alibaba might seem to dominate the industry, but a growing multitude of digitally savvy merchants thrive by selling their own products directly to consumers. We support clients in both worlds, elevating their brand recognition and showcasing their executives as industry thought leaders.
Overstock.com, for instance, is one of the oldest and largest e-commerce marketplaces. For them, we have arranged news and feature coverage of the company’s product line and sales strategies, while securing appearances for their CEO to lend his expertise on the business and the industry in top-tier media including CNN and CNBC.