Making High-Profile Happen
With a quick turnaround and high expectations, Freshworks wanted to introduce itself to U.S. audiences and make a big splash with the announcement of a $100M Series D round led by Accel.
Putting a Fresh Spin on the Story
Method worked with Freshworks stakeholders to develop storylines and milestones that would resonate with U.S. media. One of its ambitions was to take on Silicon Valley goliaths, and Method successfully achieved that goal by planning intimate media dinners with Freshworks’ CEO, investors and other executives. Method carefully teased news to attending reporters in advance, then offered the news under embargo once attendance was confirmed.
Method secured more than 15 pieces of U.S. coverage, and the crown jewel was a stellar headline in Business Insider with an article that positioned Freshworks as a worthy competitor to behemoth Salesforce. Method’s media dinner and funding news yielded significant relationships, which continued to pay dividends with follow-on coverage in Bloomberg and TechCrunch.