Distinguished Disruptors

Satellites that see in the dark. Advanced batteries for energy-hungry electronics. 3D printing as the new manufacturing paradigm. Crypto. Building brands and telling stories for creators of these and other disruptive technologies is no simple task. It requires understanding complex technologies and then explaining them in everyday language that makes them relevant to news trends and the public conversation.

Pictures of Earth via satellite are nothing new. But the satellites operated by Capella Space capture high-resolution images in any condition through remote sensing technology known as synthetic aperture radar, or SAR. Method began working with Capella even before its first satellite was launched, and lucidly briefed reporters about SAR and how its capabilities would provide a powerful new way to monitor activity for disaster recovery, military observation and other vital uses. In the first year alone, we helped Capella earn 174 pieces of media coverage with a total of 1.2 billion unique views. And we landed the company on the Fast Company World-Changing Ideas and Most Innovative Companies lists.

3D printing, once pigeonholed as a home-hobbyist fad, now plays an expanding role in  modern manufacturing. But establishing the value of commercial production — and the implications for jobs, supply chains, sustainability and in-the-cloud product design — requires real-life examples.  For our client Carbon, an emerging leader in 3D printing, we focused on specific applications of the technology. That was the case, for example, when 130-year-old sporting goods maker Rawlings worked with Carbon to create the first Major League Baseball glove with 3D-printed components. Method helped generate coverage ranging from The Wall Street Journal and NBC Sports Bay Area to in-depth stories in all the leading tech trade outlets.
Making complex technologies relevant to news and public conversation.

Companies at work on next-generation batteries are essential to powering the industries of the future, from augmented reality to electric cars.  Enovix is building a factory for volume production of its 100% silicon anode lithium-ion battery, which can hold more than twice as much power as traditional batteries. The company hired Method only days before announcing its SPAC merger to help media and investors understand Enovix’s technology and explain the company’s unique business model — and stand out in a crowded market. Method built a drumbeat of positive news, helping make Enovix one of the few SPACs to trade well above its initial offering price and earn strong feedback from analysts. Between the merger announcement and listing day, we secured more than 85 stories  across a range of media — including The Wall Street Journal, The New York Times, CNBC, Fox Business, Bloomberg, TechCrunch and The Information — totaling nearly 800 million impressions.

Blockchain and crypto is a crowded space with its share of snake-oil salesmen. That’s why Method has focused on making new blockchain platforms not just understandable but also credible.  That’s as true for clients we have represented for several years — like the portfolio companies of Medici Ventures that include Grainchain, Voatz, tZERO and Bitt — as it is for newer ones like OKcoin, a trading platform that makes crypto accessible to everyone and vouches for the legitimacy of its crypto currencies. By featuring thoughtful insights from the OKcoin CEO — and promoting her background as a Goldman Sachs executive — we boosted credibility for the platform and the sector with coverage in key financial press including Forbes, WSJ, CNBC, VentureBeat and Cheddar.