MASTERS AT BUILDING BRANDS, COMPANIES AND PERSONALITIES

The Method Way

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strategic partners
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creativity with purpose
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focus on goals
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scrappy yet sophisticated

At Method, we’re building a different kind of integrated communications agency. Guided by a narrative-centric approach, we view media relations, content creation and social and digital media as complementary elements of every campaign.

Aligning PR and marketing to your business objectives is our overarching goal. We are integrated in our strategy from the beginning and strive for innovative ideas that drive meaningful results. Industrious, scrappy, creative, resourceful, sophisticated — these are a few of the qualities embodied in our culture and by our team.

We believe in building lasting agency-client relationships and becoming an extension of your internal team. When you join forces with Method, you gain a true strategic partner.

Services

PR & Influencer Relations

PR & Influencer Relations

  • Proactive media relations
  • Trend jacking
  • Thought leadership
  • Crisis communications
  • Analyst relations
  • Grassroots and advocacy

        Strategic Content

        Strategic Content

        • Press releases
        • Contributed articles
        • Newsletters
        • Blog posts
        • Advertorials
        • Case studies
        • White papers

          Social Media

          Social Media

          • Social content strategy
          • Community building
          • Content creation and deployment
          • Community management
          • Contests and campaigns

          Digital Media

          Digital Media

          • Live, animated and motion graphic video
          • Static and interactive infographics
          • Landing pages and microsites
          • HTML email campaigns
          • Slide presentations
          • Websites
          • Quizzes

          About Us

          Method at a Glance

          Founded in

          2010

          Offices in
          Salt Lake City, 
          San Francisco and 
          Los Angeles
          One of
          the fastest-growing integrated communications agencies in the country
          Managed the
          public relations campaigns around several multibillion-dollar corporate transactions
          Composed of
          an eclectic, award-winning team of PR pros, former journalists, political strategists, digital marketers, social media experts and professional writers

          Leadership Team

          David Parkinson
          David Parkinson

          Co-Founder & CEO

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          David Parkinson
          David Parkinson

          Co-Founder & CEO


          As co-founder and CEO of Method, David Parkinson has built one of the fastest-growing tech PR agencies in the country. Under David’s guidance, Method has recorded nearly 600% revenue growth since its inception in 2010. David is also involved in the strategic direction of a number of Method’s key clients, including several of the agency’s billion-dollar startups, such as personal finance platform Credit Karma, e-learning platform Pluralsight and smart home technology giant Vivint Smart Home.

          Prior to launching Method, David served for eight years as the vice president of communications for the billionaire Sorenson family and their 30-plus companies, where he orchestrated several successful public relations campaigns for new companies, product launches and company acquisitions. Prior to Sorenson, David worked in Silicon Valley and held positions at Keynote Systems, Adobe and Edelman Public Relations Worldwide.

          David has received a number of awards for his leadership. He was named by Utah Business magazine as a “40 Under 40” in 2008 and “CEO of the Year” in 2015, and was recently recognized as a finalist in the EY Entrepreneur of the Year award program. David holds a bachelor’s degree in political science. When he’s not outlining the vision for Method, David can be found hitting the gym or traveling to exotic locations.

          Jacob Moon
          Jacob Moon

          Partner, Co-Founder

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          Jacob Moon
          Jacob Moon

          Partner, Co-Founder


          Jacob Moon brings more than a decade of experience to his role as co-founder and partner at Method, where he works with a number of the agency’s consumer and enterprise technology clients. Jake plays a leading role in building the company’s healthcare and health tech client portfolio and actively guides the strategic direction for Collective Health, CHG Healthcare and the Crocker Ventures’ portfolio of biotech companies, among others.

          Throughout his career, Jake has developed strong relationships as a trusted advisor to some of the region’s most successful business and community leaders, including nationally recognized entrepreneurs Jim Sorenson, Steve Neeleman, Amy Rees Anderson, and biotechnology pioneers Gary Crocker and Dinesh Patel. Jake also helps guide operational initiatives for the company, with particular focus on the company’s Salt Lake City office.

          Prior to joining Method, Jake led the public relations and communications activities for the Sorenson Companies. A former journalist, he proved himself in leadership roles early in his career as managing editor of Utah Business magazine, the state’s leading business publication, and several other publications under the Olympus Publishers umbrella. Jake has bachelor’s degree in journalism and a master’s degree in communication management, and is a recipient of the “40 Under 40” award from Utah Business magazine. When he’s not crafting successful media strategies for Method’s clients, Jake can be found traveling with his wife, exploring the outdoors with his two boys or singing nursery rhymes with his daughter.

          Alex Koritz
          Alex Koritz

          Partner

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          Alex Koritz
          Alex Koritz

          Partner


          Alex Koritz is an award-winning public relations executive with 15 years of industry experience. Alex’s expertise covers a wide range of practice areas, including enterprise and consumer tech, with particular emphasis on the Internet of Things, big data and cloud services. He manages the PR programs for several tech unicorns such as Nutanix and Qualtrics, and led the public relations campaigns for the $2 billion acquisition of Vivint by Blackstone as well as the launch of Vivint Solar, which underwent an IPO in 2014. Alex’s responsibilities include supporting business development for the agency as a whole, and leading all business development, B2B relationship building, and revenue forecasting for Method’s Salt Lake City office.

          Prior to Method, Alex held roles of vice president of public relations for Sprout Marketing and was a senior associate with the New York-based public relations firm Coltrin & Associates, where he worked with a variety of clients in industries ranging from technology to healthcare. He played a lead role in driving product and corporate PR for such companies as 3Com, Sony, Burger King, Control4, and Intermountain Healthcare. He has also managed thought leadership programs for prominent business leaders such as Joel Peterson, the current chairman of JetBlue, and Mitt Romney during the 2002 Winter Olympics.

          Alex is an active participant in the Public Relations Society of America and is a recipient of the “40 Under 40” award from Utah Business magazine. Alex holds a bachelor’s degree in journalism and communications. When his nose isn’t in a book, Alex can be found lecturing on historical topics and tearing it up on the ski slopes.

          CAROLYN GUSS
          CAROLYN GUSS

          Partner

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          CAROLYN GUSS
          CAROLYN GUSS

          Partner


          Carolyn Guss oversees strategic accounts and business development for Method’s Los Angeles and San Francisco offices. She is instrumental in the continued expansion of Method’s California presence, leading major business development initiatives and running marquee accounts such as Adyen, Index Ventures and TeleSign. As a former head of corporate communications for global telecoms company Orange (ORAN: NYSE), Carolyn is an experienced strategist and advisor to senior executives. She has over 15 years of U.S. and international PR experience, leading programs that drive brand value and revenue growth for global technology companies such as Apple, Samsung and Telstra.

          Carolyn works with Method’s clients in fintech, mobile, consumer and digital media to help them achieve strategic business goals, and leverages her relationships with key influencers in the technology and investment communities to drive significant growth for Method in San Francisco and Los Angeles. She opened Method’s Los Angeles office in 2014 and has recorded 300% revenue growth, built a team from scratch and established a reputation for Method as a leading boutique firm in the region.

          Prior to Method and Orange, Carolyn held senior agency positions with Edelman and Porter Novelli. She has a master’s degree in international management and a bachelor’s degree in politics. Outside of the office, Carolyn can be found cheering on fellow Brit Steven Gerrard at LA Galaxy games and attending her kids' ballet recitals and karate competitions.

          HEATHER ENGLAND
          HEATHER ENGLAND

          Partner

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          HEATHER ENGLAND
          HEATHER ENGLAND

          Partner


          Heather England leads the People, Finance, and Administrative teams at Method. Based in the San Francisco office, she plays a key role among the partners, helping devise and drive both the strategy and direction for Method offices. Heather has deep relationships within the Silicon Valley PR and marketing community, which she leverages on both the business development and talent acquisition fronts to build Method's client and staff rosters.

          With more than 15 years of leadership experience in public relations operations, Heather is an accomplished executive with a proven track record of building dynamic brands and cultures. She stays focused on the employer brand and has a reputation for being operationally creative, results driven, and aligning talent strategy with business goals with great success. Since she joined in 2014, Method has grown by more than 90% across all offices and agency revenue has increased by 62%.

          Prior to joining Method, Heather was an independent consultant to PR and design agencies. From 2001 to 2013, she was the executive vice president of operations at The OutCast Agency, where she led the agency’s human resources, finance, IT and administrative teams across its San Francisco, New York and Los Angeles offices. She helped take the agency from virtual unknown to one of the most sought after and respected communications agencies. Heather holds a bachelor’s degree in humanities with a focus in Media and Latin American studies. Outside of the office, Heather can be found taking walks with her rescue chihuahua, Nela, and fixing up her house in Sausalito. Heather is also a cheesemaker and active in animal rescue efforts in Southern California and the Midwest.

          Brad Plothow
          Brad Plothow

          Partner

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          Brad Plothow
          Brad Plothow

          Partner


          Brad Plothow provides strategic guidance for Method and has helped multiple clients leverage PR to reach strategic goals such as major pivots, M&A exits, and IPOs. In addition to his work with various clients, Brad leads employee relations, staff development and recruitment efforts at Method's Salt Lake City headquarters.

          Brad has been instrumental in helping Method build its Bay Area presence and the opening of the agency's San Francisco office. He has strong relationships with influential journalists at top-tier business and technology publications and with key venture capital influencers in Silicon Valley, including Accel, Bessemer, Bloomberg Beta, Felicis, Google Ventures, Redpoint, and others. He is the principal strategist for many of Method’s enterprise SaaS, developer-focused and consumer electronics clients and is responsible for the strategy for some of Method’s biggest client initiatives and campaigns.

          Prior to joining Method in 2012, Brad spent 10 years in journalism, marketing research, integrated marketing, branding, and media relations. During that time, he rebranded a large university, aided in the passage of a quarter-billion dollar piece of technology legislation, won national writing awards as a reporter, and served as ghost writer for CEOs, university presidents, Ph.D. researchers and a U.S. congressman. He holds an MBA and a bachelor’s degree in journalism. Outside of the office, Brad can be found hiking and snowboarding and listening to the Black Keys (sometimes simultaneously).

          Beth Haiken
          Beth Haiken

          Executive Vice President

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          Beth Haiken
          Beth Haiken

          Executive Vice President


          Beth is an executive vice president in Method’s San Francisco office. She joined Method from fast growing marketplace lender Lending Club (NYSE: LC), where she led internal and external communications through the company’s first acquisition and successful IPO. Prior to that she led communications for REO to rental pioneer Waypoint Homes prior to its acquisition by Starwood Capital. At Ogilvy her clients included Wells Fargo, Molson Coors, Chevron, and the State Compensation Insurance Fund. Previous companies include mortgage insurer The PMI Group, Inc., and credit card monoline Providian Financial. Beth’s skills include strategy, planning, and execution across all communications channels including media relations, executive platforms, corporate and employee communications, brand identity and messaging, reputation management, social media, corporate social responsibility, and culture initiatives. Beth holds a BA and PhD in American History from UC Berkeley. When she’s not thinking deep thoughts about communication, you’ll find her refinishing furniture or in her garden.
          Analisa Schelle
          Analisa Schelle

          Senior Vice President

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          Analisa Schelle
          Analisa Schelle

          Senior Vice President


          Analisa Schelle brings more than 13 years of public relations experience to her role as a senior vice president in Method's San Francisco office. You could say she knows a thing or two about orchestrating amazing results for clients. Before joining Method, Analisa earned her stripes at Cutline Communications and Ogilvy Public Relations, where she helped some of the world’s leading technology companies and promising startups build their brands. In her downtime, this former ballerina enjoys backpacking in the woods, rooting for her prized Denver Broncos and putting her French degree to good use in her second favorite city, Paris – San Francisco obviously takes the top spot!
          Spencer Parkinson
          Spencer Parkinson

          Vice President

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          Spencer Parkinson
          Spencer Parkinson

          Vice President


          Spencer Parkinson brings more than a dozen years of agency and corporate PR experience to his role as vice president at Method. When he’s not relaying the hilarious things his five kids say to the office, Spencer can be found cheering on his alma mater, the BYU Cougars, and trekking to Disneyland and Grand Targhee with his family. Prior to Method, Spencer worked for Symantec, where he was the global PR lead for key business areas and led PR programs with key strategic alliance partners, including Microsoft, HP, Dell, Intel and Adobe.
          Lisa Bryant
          Lisa Bryant

          Director of Talent and Organizational Development

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          Lisa Bryant
          Lisa Bryant

          Director of Talent and Organizational Development


          Lisa Bryant is Method’s director of talent and organizational development based in San Francisco. She oversees all things HR, including recruitment, career development, employee relations and training of all Method employees. Off the clock, Lisa can be found music festival hopping, cheering on her beloved Oakland A’s and strolling the streets of Alameda with her Chihuahua/Pomeranian pup, Minnie. Before joining the Method team, Lisa garnered broad HR experience from several top communications firms, including Edelman, The OutCast Agency and Burson-Marsteller.
          Clay Blackham
          Clay Blackham

          Account Director

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          Clay Blackham
          Clay Blackham

          Account Director


          Clay Blackham brings more than a decade of public relations experience to his role as account director at Method. When he’s not tempting co-workers to consume the sugary sweets in the candy bowl on his desk, Clay is an avid runner, meat-smoker and baker. Prior to joining Method, Clay was a partner at tech PR agency Snapp Conner and also executed media and community relations initiatives while working for the Utah Jazz PR department.
          Max Nelson
          Max Nelson

          Account Director

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          Max Nelson
          Max Nelson

          Account Director


          Max Nelson is an account director based in Method’s LA office. When he’s not working through client strategies and reading the day’s tech and advertising news, Max can be found trying out new taquerias and working on his Spotify playlists. Prior to joining Method, Max led PR and communications at SalientMG, working with clients like Rovio, Verizon and Starwood Hotels. Max also led global PR activities for Millennial Media, seeing the company through a successful IPO in 2012
          Katy Kenealy
          Katy Kenealy

          Account Director

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          Katy Kenealy
          Katy Kenealy

          Account Director


          Katy Kenealy is an account director at Method based in Salt Lake City. She started at Method as a PR associate and has quickly scaled the ranks due to her energy, perseverance and unmitigated talent, awarding her stellar recognitions like an honorable mention for PRWeek’s Young PR Professional of the Year. Katy is always excited to discuss her Colorado roots and her passion for Gonzaga University (she’s known to rally up solid inter-office competition during basketball season). When she’s not rocking the PR world, Katy can be found exploring the SLC foodie scene, drinking wine, traveling and jamming to country stars like Luke Bryan and Taylor Swift (before and after her pop transformation).
          Ramona Redlingshafer
          Ramona Redlingshafer

          Account Director

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          Ramona Redlingshafer
          Ramona Redlingshafer

          Account Director


          Ramona Redlingshafer is an account director at Method based in San Francisco. She brings deep experience in planning and executing integrated PR and marketing campaigns across global markets for corporate, technology and consumer brands. She has specific expertise in executive thought leadership, product launches, media relations and event planning. Before joining Method, Ramona drove thought leadership, media and communications strategy at both Ruder Finn and Ogilvy Public Relations working for clients like Nokia, Belkin, Virgin America, the Mexico Tourism Board, the University of Phoenix and Wells Fargo. When she’s not in the office, you can find her at the nearest wine bar or brewery down the street or checking out the newest restaurants to avoid any time spent in the kitchen. Ramona’s friends and family are sprawled across the country, so when not exploring San Francisco, you can typically find her on a plane en route to another city for the long weekend.

          Clients

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          Adyen
          www.adyen.com

          Adyen provides a single platform to accept payments anywhere in the world through any sales channel.

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          BambooHR
          www.bamboohr.com

          BambooHR is the leading Software-as-a-Service (SaaS) provider of online HR software for small and medium businesses that have outgrown spreadsheets.

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          Bessemer Venture Partners
          www.bvp.com

          Bessemer Venture Partners teams up with entrepreneurs to build durable businesses.

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          BlueVine
          www.bluevine.com

          BlueVine allows small businesses to get paid immediately on their outstanding invoices.

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          Bolt Threads
          boltthreads.com

          Bolt Threads is engineering the next generation of high-performance fibers.

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          Canopy
          www.canopytax.com

          Simplifying tax pros' lives.

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          Cazena
          www.cazena.com

          Cazena is radically simplifying and speeding up access to big data.

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          Clever
          clever.com

          Making online learning easy for millions of students & teachers.

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          Collective Health
          collectivehealth.com

          Collective Health's technology creates the healthcare experience we all deserve.

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          Crocker Ventures
          crockerventures.com

          Crocker Ventures is an independent, privately-held investment firm that funds promising seed- and early-stage companies in life sciences, IT, education and other high-impact fields of endeavor.

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          David Eccles School of Business
          business.utah.edu

          The David Eccles School of Business at the University of Utah is one of the top business schools in the United States and boasts more than 31,000 alumni.

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          Entrata
          www.entrata.com

          Entrata is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system.

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          EPIC Ventures
          epicvc.com

          EPIC Ventures is a premier early stage software and Internet infrastructure venture firm.

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          Experticity
          www.experticity.com

          Experticity is building the world’s largest community of influential brand advocates and experts to drive retail sales and create better buying experiences.

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          Goal Zero
          www.goalzero.com

          Goal Zero is an innovator of portable solar power systems that power a variety of USB, AC and DC devices anywhere and at any time.

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          Hide My Ass
          www.hidemyass.com

          Hide My Ass provides free web proxy, VPN and online privacy tools.

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          Instructure
          instructure.com

          Instructure is a technology company committed to improving education through Canvas – the open, easy-to-use, cloud-native learning management system.

          View Case Study
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          LANDESK
          www.landesk.com

          LANDESK software simplifies IT complexity through systems lifecycle management, endpoint security, and IT service management solutions.

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          Jaybird
          www.jaybirdsport.com

          Jaybird is an authentic, premium sports brand offering innovative consumer electronic products that enhance the athletic experience and inspire an active lifestyle.

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          Lendio
          www.lendio.com

          Lendio's online service helps businesses find the right loan within minutes.

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          Lytro
          www.lytro.com

          Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past.

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          Manatt Digital Media
          manattdigitalmedia.com

          Manatt Digital Media is a disruptive one-stop digital media professional services business created by entrepreneurs for entrepreneurs.

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          MobileFuse
          www.mobilefuse.com

          MobileFuse makes mobile branding simple.

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          Nutanix
          www.nutanix.com

          Nutanix delivers web-scale IT infrastructure to all enterprises.

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          Operation Underground Railroad
          ourrescue.org

          Operation Underground Railroad is rescuing children from human trafficking.

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          Pluralsight
          pluralsight.com

          Pluralsight is the global leader in online learning for serious software developers, IT specialists and creative artists.

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          Prestige
          www.gopfs.com

          Prestige Financial Services provides consumer financing solutions for franchised automobile dealerships.

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          Qualtrics
          qualtrics.com

          Qualtrics is the world's leading enterprise survey platform.

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          Raise
          www.raise.com

          Raise is an online marketplace where consumers can buy discounted gift cards or sell unused gift cards for cash.

          View Case Study
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          REES Capital
          reescapital.com

          REES (Recognizing & Empowering Entrepreneurial Success) Capital is an angel investment and mentor capital firm.

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          Robinhood
          www.robinhood.com

          Robinhood is a new way to invest in the stock market.

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          Rocket Lab
          www.rocketlabusa.com

          Rocket Lab is removing barriers to commercial space flight.

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          SIM Partners
          www.simpartners.com

          SIM Partners' technology empowers enterprise brands to maximize digital marketing results at a local level.

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          Sorenson Capital
          sorensoncapital.com

          Sorenson Capital is a private equity firm headquartered in Salt Lake City, providing small to middle-market buyout and growth equity investments.

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          Sorenson Legacy Foundation
          sorensonlegacyfoundation.org

          The Sorenson Legacy Foundation is a non-profit corporation established by the James LeVoy Sorenson family for the purpose of promoting charitable, religious, educational, literary and scientific endeavors.

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          SureCall
          www.surecall.com

          SureCall is the cell phone signal booster leader.

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          Telesign
          www.telesign.com

          TeleSign is the leader in mobile-identity solutions.

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          Toca Boca
          tocaboca.com

          Toca Boca is a play studio that makes digital toys for kids.

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          Tongal
          tongal.com

          Tongal is the world’s first studio on-demand.

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          The University of Utah
          utah.edu

          The University of Utah is the flagship institution of higher learning in Utah, serving more than 33,000 students from across the United States and the world.

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          Utah State University
          usu.edu

          Utah State University is a land-grant, public research university, providing a vibrant campus community for approximately 29,000 students.

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          Vibes
          www.vibes.com

          Vibes helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle.

          View Case Study
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          View
          www.viewglass.com

          View Inc. manufactures a new generation of architectural dynamic glass that intelligently adjusts in response to external conditions and user preferences, enabling unparalleled control over the amount of light and heat that enters a building.

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          VitalSmarts
          vitalsmarts.com

          An innovator in corporate training and organizational performance, VitalSmarts helps teams and organizations achieve the results they care about most.

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          Vivint
          vivint.com

          Vivint is one of the largest home automation services companies in North America.

          View Case Study
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          ZEFR
          www.zefr.com

          ZEFR builds social marketing and rights management software for video.