MASTERS AT BUILDING BRANDS, COMPANIES AND PERSONALITIES
We maximize exposure for our clients and create cohesive conversations with media, influencers, customers and consumers.
We build a winning narrative at the intersection of your unique story and your audience’s interests, and create original, compelling content that drives action – not just clicks.
We capture the right tone and content to connect with your community while humanizing your brand and building relationships.
We create visual, interactive, dynamic materials that serve a purpose and convey a point of view.
At Method, we pride ourselves on being a different kind of communications partner, and our skill set is trusted by some of the most dynamic and exciting organizations in the world. As master storytellers and strategists, we elevate brands to become industry disruptors and dominators. We also execute with the best of them. We're smart, efficient, and know how to think on our feet. Plus, nobody outworks us in doggedly pursuing results. That's the sum of our efforts, the heart of our method.
Before spinning off as an independent entity, the Method team provided in-house public relations for the Sorenson Companies, a diverse, multibillion-dollar portfolio spanning health sciences, technology, philanthropy and many other industries. The empire's founder, James LeVoy Sorenson, was among the world's greatest biomedical pioneers and the 68th wealthiest person in the U.S., according to Forbes magazine, prior to his passing in 2008.
With nearly two decades of top-level public relations experience, David Parkinson has provided strategic counsel to the most influential business, philanthropic and political leaders in the region. Throughout his career, he has developed an extraordinary network of media relationships with top-tier editors and reporters worldwide to deliver premier results for clients in the technology, biotech, healthcare, education and financial services industries.Prior to launching Method, David served for eight years as the vice president of communications for the billionaire Sorenson family and their diverse portfolio of 30-plus companies, where he orchestrated a number of successful public relations campaigns, including one of the largest private equity acquisitions in Utah history for Sorenson Communications. Previously, David worked in Silicon Valley at Keynote Systems, Adobe and Edelman.
Jacob Moon works with some of the region’s top business and community leaders and has developed relationships with the most influential media outlets in the U.S. on their behalf. Jake’s work at Method runs the gamut, from high-level strategic positioning and industry analysis for clients to day-to-day asset management and project allocation. He provides strategic counsel for Method’s clients and regularly secures premier national coverage to reach audiences across the country.
As a former journalist, Jake has a keen talent for effective storytelling and crafting successful media strategies. Prior to joining Method, Jake was the managing editor at Olympus Publishers, where he lead the development and production of 21 publications each year, including Utah Business, the state’s leading business publication. Jake has a bachelor’s degree in journalism from Utah State University and a master’s in communication management from Webster University.
Alex Koritz is a veteran public relations professional with a proven ability to create awareness, mindshare and revenue growth for Method’s top clients. His expertise in strategic positioning and superior ability to build rewarding relationships with key influencers has generated impressive exposure for Method clients in the world’s most influential media outlets.
Alex founded and led his own public relations company, Koritz Communications, which was acquired by Method in 2010. He also served as vice president of public relations for Sprout Marketing, where he and his team won the Utah Social Media Club’s grand prize for Best Integrated Marketing Campaign in 2009. As a senior associate with the New York-based public relations firm Coltrin & Associates, Alex worked with a variety of clients, including 3Com, Burger King, Control4 and Intermountain Healthcare. He earned a bachelor’s degree in communications and journalism from Utah State University.
Brad Plothow brings 10 years of experience in journalism, marketing and public relations to his position of executive vice president of strategy. At Method, Brad combines prolific writing with expert navigation of the media landscape to tell clients’ stories in a compelling way and elevate them above the noise through top-tier national coverage.
Prior to Method, Brad served as director of strategic marketing and public relations at Utah Valley University, where he was responsible for managing institutional branding during the transition to university status. At MediaOne, Brad was one of the founding editors of Utah CEO magazine. Brad holds a bachelor’s degree in communications from Utah State University and an MBA from Utah Valley University.
Prior to Method, Analisa worked at Cutline Communications and Ogilvy Public Relations helping some of the worlds leading technology companies and promising startups build their brands. Analisa graduated magna cum laude from Butler University with bachelor’s degrees in journalism and French. When not orchestrating amazing results for her clients, you'll find her happily exploring her San Francisco neighborhood and cheering on the Denver Broncos, Cal Bears and Butler Bulldogs.
Before joining Method, Peter led the earned media teams for W2O Group and Ketchum. He also spearheaded client social engagement campaigns at ComBlu. He is a graduate of the University of Wisconsin-Madison, where he earned both an M.A. and a B.A. in Mass Media and Communications. Peter resides in Los Angeles.
Jeff DuBois has more than a decade of experience in consumer, higher education and high tech public relations. He is a creative and strategic thinker who quickly internalizes complex concepts and effectively communicates them to key constituents. As vice president, Jeff is responsible for elevating thought leadership and landing major national press for several of Method’s innovative tech clients and Utah’s premier academic institutions.
Prior to Method, Jeff managed the Bradley Public Relations Agency, Brigham Young University’s award winning student-run public relations firm. During his tenure, the BYU PR program was named as a top five finalist for “PR Education Program of the Year” award from 2009 to 2011 by PRWeek magazine. Jeff also worked for global PR firms Publicis Dialog and Havas Worldwide in New York City. He stays active in the local PR community, serving as the 2014 president-elect of the Utah Valley chapter of the Public Relations Society of America. Jeff earned a bachelor’s degree in communications from Brigham Young University.
Amanda Butterfield brings an uncanny knack for recognizing and developing compelling stories and more than a decade of award-winning broadcast TV experience to her role of vice president. At Method, Amanda’s tremendous interpersonal skills have resulted in the development of a broad network of professional relationships of trust with top reporters, producers and editors that she consistently brings to bear on behalf of Method’s top clients, including Adobe and The University of Utah.
In her seven years at NBC affiliate KSL-TV, the No. 1 ranked station in the market during her tenure, Amanda served as evening news anchor and reporter, covering such high-profile stories as the 2008 Beijing Summer Olympics and the 2010 Winter Olympics in Vancouver. She has been recognized for the quality of her journalism with multiple awards from the Society of Professional Journalists and the Utah Broadcasting Association. Amanda holds a bachelor’s degree in journalism from Utah State University and is the proud mother of one.
Joshua Heath is a seasoned public relations professional with 10-plus years of corporate and PR experience. Across Method’s diverse range of clientele in the consumer, high-tech, biotech, public policy and education spaces, Josh is relentless in his pursuit to garner top-tier coverage in the key outlets that drive measurable impact.
Prior to Method, Josh worked in Washington, D.C. at Policy Impact Communications, where he managed day-to-day marketing and public relations needs for the firm’s top clients, including the government of Kazakhstan and Insitu (a Boeing company). Josh is also a professional photographer and photojournalist whose photos have appeared in such national publications as Inc., Forbes, The Los Angeles Times and MSNBC. He has a bachelor’s degree in mass communications with an emphasis in public relations from the University of Utah.
Prior to Method, Spencer worked for Symantec, where he was the global PR lead for key business areas, including Information Security, Mobility and Endpoint Management. While at Symantec, Spencer also led PR programs with key strategic alliance partners, including Microsoft, HP, Dell, Intel and Adobe. Prior to Symantec, Spencer was at Connect Marketing for five years, working with high-tech companies ranging from market leaders, such as Siemens, to emerging start-ups, such as Avidian Technologies. Spencer holds a bachelor’s degree in communications and an MBA, both from Brigham Young University.