MASTERS AT BUILDING BRANDS, COMPANIES AND PERSONALITIES

The Method Way

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strategic partners
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creativity with purpose
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focus on goals
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scrappy yet sophisticated

At Method, we’re building a different kind of integrated communications agency. Guided by a narrative-centric approach, we view media relations, content creation and social and digital media as complementary elements of every campaign.

Aligning PR and marketing to your business objectives is our overarching goal. We are integrated in our strategy from the beginning and strive for innovative ideas that drive meaningful results. Industrious, scrappy, creative, resourceful, sophisticated — these are a few of the qualities embodied in our culture and by our team.

We believe in building lasting agency-client relationships and becoming an extension of your internal team. When you join forces with Method, you gain a true strategic partner.

Services

PR & Influencer Relations

PR & Influencer Relations

  • Proactive media relations
  • Trend jacking
  • Thought leadership
  • Crisis communications
  • Analyst relations
  • Grassroots and advocacy

        Strategic Content

        Strategic Content

        • Press releases
        • Contributed articles
        • Newsletters
        • Blog posts
        • Advertorials
        • Case studies
        • White papers

          Social Media

          Social Media

          • Social content strategy
          • Community building
          • Content creation and deployment
          • Community management
          • Contests and campaigns

          Digital Media

          Digital Media

          • Live, animated and motion graphic video
          • Static and interactive infographics
          • Landing pages and microsites
          • HTML email campaigns
          • Slide presentations
          • Websites
          • Quizzes

          About Us

          Method at a Glance

          Founded in

          2010

          Offices in
          Salt Lake City, 
          San Francisco and 
          Los Angeles
          One of
          the fastest-growing integrated communications agencies in the country
          Managed the
          public relations campaigns around several multibillion-dollar corporate transactions
          Composed of
          an eclectic, award-winning team of PR pros, former journalists, political strategists, digital marketers, social media experts and professional writers

          Leadership Team

          David Parkinson
          David Parkinson

          Co-Founder & CEO

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          David Parkinson
          David Parkinson

          Co-Founder & CEO


          David Parkinson is Method’s co-founder and CEO. David has garnered a number of accolades for his leadership and entrepreneurship, including Utah Business' CEO of the Year and EY Entrepreneur of the Year 2015 Award in the Utah Region (finalist).When he’s not outlining the vision for Method, David can be found hitting the gym or traveling to exotic locations.

          David previously served as VP of communications for the multibillionaire Sorenson family and their diverse portfolio of 30-plus companies. He started his career in communications in Silicon Valley, working for Keynote Systems, Adobe and Edelman.

          Jacob Moon
          Jacob Moon

          Co-Founder & Executive Vice President

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          Jacob Moon
          Jacob Moon

          Co-Founder & Executive Vice President


          Jacob Moon is Method’s co-founder and executive vice president, packing more than a dozen years of experience in leadership roles in journalism and public relations. When he’s not crafting successful media strategies for Method’s clients, Jake can be found traveling with his wife, exploring the outdoors with his two boys or singing nursery rhymes with his daughter. Prior to joining Method, Jake ran PR for the Sorenson Companies, a multibillionaire’s diverse portfolio of companies, and served as managing editor at Olympus Publishers, where he led the development and production of Utah Business, the state’s leading business publication, and other publications. 

          Alex Koritz
          Alex Koritz

          Partner & Executive Vice President

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          Alex Koritz
          Alex Koritz

          Partner & Executive Vice President


          Alex Koritz is a partner and an executive vice president at Method. A veteran public relations professional named to Utah Business’ 40 Under 40 list, Alex founded and led his own public relations company, Koritz Communications, which was acquired by Method in 2010. When his nose isn’t in a book, Alex can be found lecturing on historical topics and tearing it up on the ski slopes. He previously served as vice president of public relations for Sprout Marketing and as a senior associate with the New York-based PR firm Coltrin & Associates.
          CAROLYN GUSS
          CAROLYN GUSS

          EVP & LOS ANGELES GM

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          CAROLYN GUSS
          CAROLYN GUSS

          EVP & LOS ANGELES GM


          Carolyn Guss is an executive vice president at Method and the general manager of the agency's LA office. Carolyn founded boutique technology PR agency Kindling Communications, which was acquired by Method in 2014. Outside of the office, Carolyn can be found cheering on fellow Brit Steven Gerrard at LA Galaxy games and attending her kids' ballet recitals and karate competitions.

          Bringing 15 years of experience, both in the U.S. and internationally, Carolyn previously served as head of corporate communications in the United States and EMEA for the telecom giant Orange, and held senior agency positions with Edelman and Porter Novelli, handling campaigns for Apple, Samsung and others.

          HEATHER ENGLAND
          HEATHER ENGLAND

          EVP OF OPERATIONS

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          HEATHER ENGLAND
          HEATHER ENGLAND

          EVP OF OPERATIONS


          Heather England is Method's executive vice president of operations. When she’s not guiding agency operations and overseeing Method’s San Francisco office, Heather can be found taking walks with her rescue chihuahua, Nela, and fixing up her house in Sausalito. Heather is also a cheesemaker and active in animal rescue efforts in Southern California and the Midwest. Prior to joining Method, Heather served as executive vice president, head of human resources and operations at The OutCast Agency.
          Brad Plothow
          Brad Plothow

          EVP of Strategy

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          Brad Plothow
          Brad Plothow

          EVP of Strategy


          Brad Plothow brings more than 12 years of experience in journalism, marketing and public relations to his role as Method’s executive vice president of strategy. When he’s not providing sound strategic counsel to Method's clients, Brad can be found hiking and snowboarding and listening to the Black Keys (sometimes simultaneously). Prior to Method, Brad served as director of strategic marketing and public relations at Utah Valley University, where he was responsible for managing institutional branding during the transition to university status.
          Analisa Schelle
          Analisa Schelle

          Senior Vice President

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          Analisa Schelle
          Analisa Schelle

          Senior Vice President


          Analisa Schelle brings more than 13 years of public relations experience to her role as a senior vice president in Method's San Francisco office. You could say she knows a thing or two about orchestrating amazing results for clients. Before joining Method, Analisa earned her stripes at Cutline Communications and Ogilvy Public Relations, where she helped some of the world’s leading technology companies and promising startups build their brands. In her downtime, this former ballerina enjoys backpacking in the woods, rooting for her prized Denver Broncos and putting her French degree to good use in her second favorite city, Paris – San Francisco obviously takes the top spot!
          Trina Smith
          Trina Smith

          Senior Vice President

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          Trina Smith
          Trina Smith

          Senior Vice President


          Trina Smith brings nearly 20 years of business communications experience to her role as a senior vice president at Method. Prior to joining Method in its San Francisco office, Trina served as director of business and corporate communications at Uber and as a director at Brunswick Group, where she represented such notable clients as Visa, Yahoo!, SilverLake and Alipay, and was part of the team that managed the most successful IPO in U.S. history – Alibaba. Trina began her career at Yahoo! in investor relations and later worked at Starbucks for nearly a decade, where she held several positions, the last of which was managing communications for its global consumer products business. When she’s not providing strategic counsel to Method’s clients, this passionate foodie can be found cooking up something scrumptious in her kitchen and spending time with her two children – Logan and Abigail – as well as the rest of her family and friends.
          Joshua Heath
          Joshua Heath

          Vice President

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          Joshua Heath
          Joshua Heath

          Vice President


          Joshua Heath brings more than 10 years of public relations experience to his role as vice president at Method Communications. When he’s not crafting the most masterful puns you’ve ever heard in the office, Josh can be found watching Marvel movies with his son and hiking the beautiful mountains in his backyard. Josh is also a professional photographer and photojournalist whose photos have appeared in Inc., Forbes, The Los Angeles Times and MSNBC. Prior to Method, Josh worked in Washington, D.C. at Policy Impact Communications, representing such clients as the government of Kazakhstan.
          Spencer Parkinson
          Spencer Parkinson

          Vice President

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          Spencer Parkinson
          Spencer Parkinson

          Vice President


          Spencer Parkinson brings more than a dozen years of agency and corporate PR experience to his role as vice president at Method. When he’s not relaying the hilarious things his five kids say to the office, Spencer can be found cheering on his alma mater, the BYU Cougars, and trekking to Disneyland and Grand Targhee with his family. Prior to Method, Spencer worked for Symantec, where he was the global PR lead for key business areas and led PR programs with key strategic alliance partners, including Microsoft, HP, Dell, Intel and Adobe.
          Chris Lane
          Chris Lane

          Vice President of Integrated Marketing

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          Chris Lane
          Chris Lane

          Vice President of Integrated Marketing


          Chris Lane is Method’s vice president of integrated marketing based in San Francisco. Chris is no rookie – he brings a wealth of experience executing integrated content, digital, social and experiential campaigns for heavyweights like Adobe, Dell, Google, Sony and The New York Times. Prior to joining Method, Chris worked at Bite, WPP and in Edelman’s technology practice in Silicon Valley. When he’s not pitching guerilla 3D projection, infographics, quizzes, website designs and just about any creative execution under the sun, this avid Italian soccer fan can be found sipping on a sour beer, trying every kind of spicy food he can get his hands on and vehemently judging people who use mason jars for things other than their originally intended purpose.
          Lisa Bryant
          Lisa Bryant

          Director of Talent and Organizational Development

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          Lisa Bryant
          Lisa Bryant

          Director of Talent and Organizational Development


          Lisa Bryant is Method’s director of talent and organizational development based in San Francisco. She oversees all things HR, including recruitment, career development, employee relations and training of all Method employees. Off the clock, Lisa can be found music festival hopping, cheering on her beloved Oakland A’s and strolling the streets of Alameda with her Chihuahua/Pomeranian pup, Minnie. Before joining the Method team, Lisa garnered broad HR experience from several top communications firms, including Edelman, The OutCast Agency and Burson-Marsteller.
          Clay Blackham
          Clay Blackham

          Account Director

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          Clay Blackham
          Clay Blackham

          Account Director


          Clay Blackham brings more than a decade of public relations experience to his role as account director at Method. When he’s not tempting co-workers to consume the sugary sweets in the candy bowl on his desk, Clay is an avid runner, meat-smoker and baker. Prior to joining Method, Clay was a partner at tech PR agency Snapp Conner and also executed media and community relations initiatives while working for the Utah Jazz PR department.
          Max Nelson
          Max Nelson

          Account Director

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          Max Nelson
          Max Nelson

          Account Director


          Max Nelson is an account director based in Method’s LA office. When he’s not working through client strategies and reading the day’s tech and advertising news, Max can be found trying out new taquerias and working on his Spotify playlists. Prior to joining Method, Max led PR and communications at SalientMG, working with clients like Rovio, Verizon and Starwood Hotels. Max also led global PR activities for Millennial Media, seeing the company through a successful IPO in 2012
          Katy Kenealy
          Katy Kenealy

          Account Director

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          Katy Kenealy
          Katy Kenealy

          Account Director


          Katy Kenealy is an account director at Method based in Salt Lake City. She started at Method as a PR associate and has quickly scaled the ranks due to her energy, perseverance and unmitigated talent, awarding her stellar recognitions like an honorable mention for PRWeek’s Young PR Professional of the Year. Katy is always excited to discuss her Colorado roots and her passion for Gonzaga University (she’s known to rally up solid inter-office competition during basketball season). When she’s not rocking the PR world, Katy can be found exploring the SLC foodie scene, drinking wine, traveling and jamming to country stars like Luke Bryan and Taylor Swift (before and after her pop transformation).
          Lisa Stokes
          Lisa Stokes

          Operations Manager

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          Lisa Stokes
          Lisa Stokes

          Operations Manager


          Lisa Stokes brings more than 20 years of organizational experience to her role as Method’s operations manager. When she’s not making sure Method’s trains run on time, Lisa can be found mountain biking in Park City or going off-road with her Jeep in Moab. Prior to Method, Lisa worked for a number of government entities in the Northwest.

          Clients

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          Adyen
          www.adyen.com

          Adyen provides a single platform to accept payments anywhere in the world through any sales channel.

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          Alterra
          www.alterrapest.com

          Alterra is the fastest growing pest control company in America.

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          Avegant
          avegant.com

          Avegant is pioneering the next generation of near-eye displays.

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          BambooHR
          www.bamboohr.com

          BambooHR is the leading Software-as-a-Service (SaaS) provider of online HR software for small and medium businesses that have outgrown spreadsheets.

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          Bessemer Venture Partners
          www.bvp.com

          Bessemer Venture Partners teams up with entrepreneurs to build durable businesses.

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          BlueVine
          www.bluevine.com

          BlueVine allows small businesses to get paid immediately on their outstanding invoices.

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          Bolt Threads
          boltthreads.com

          Bolt Threads is engineering the next generation of high-performance fibers.

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          Cazena
          www.cazena.com

          Cazena is radically simplifying and speeding up access to big data.

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          Coho Data
          www.cohodata.com

          Coho Data frees enterprise customers from the cost and complexity of monolithic storage architecture.

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          Collective Health
          collectivehealth.com

          Collective Health's technology creates the healthcare experience we all deserve.

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          Credit Karma
          www.creditkarma.com

          Credit Karma helps 35+ million consumers track, maintain and improve credit health with free tools and information.

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          Crocker Ventures
          crockerventures.com

          Crocker Ventures is an independent, privately-held investment firm that funds promising seed- and early-stage companies in life sciences, IT, education and other high-impact fields of endeavor.

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          David Eccles School of Business
          business.utah.edu

          The David Eccles School of Business at the University of Utah is one of the top business schools in the United States and boasts more than 31,000 alumni.

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          Entrata
          www.entrata.com

          Entrata is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system.

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          EPIC Ventures
          epicvc.com

          EPIC Ventures is a premier early stage software and Internet infrastructure venture firm.

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          Experticity
          www.experticity.com

          Experticity is building the world’s largest community of influential brand advocates and experts to drive retail sales and create better buying experiences.

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          Goal Zero
          www.goalzero.com

          Goal Zero is an innovator of portable solar power systems that power a variety of USB, AC and DC devices anywhere and at any time.

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          GoGuardian
          www.goguardian.com

          GoGuardian's Chromebook management software protects students online and gives educators better control over their technology.

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          Health Equity
          healthequity.com

          HealthEquity is the nation’s oldest and largest dedicated health savings trustee.

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          Hide My Ass
          www.hidemyass.com

          Hide My Ass provides free web proxy, VPN and online privacy tools.

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          Instart Logic
          www.instartlogic.com

          Instart Logic is bringing speed, security and scale to empower the world’s most performance-obsessed organizations.

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          Instructure
          instructure.com

          Instructure is a technology company committed to improving education through Canvas – the open, easy-to-use, cloud-native learning management system.

          View Case Study
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          LANDESK
          www.landesk.com

          LANDESK software simplifies IT complexity through systems lifecycle management, endpoint security, and IT service management solutions.

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          Jaybird
          www.jaybirdsport.com

          Jaybird is an authentic, premium sports brand offering innovative consumer electronic products that enhance the athletic experience and inspire an active lifestyle.

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          Knod
          www.knod.net

          Knod is bridging the education to employment gap by connecting middle classes to employers through competency-based learning.

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          Lendio
          www.lendio.com

          Lendio's online service helps businesses find the right loan within minutes.

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          Lytro
          www.lytro.com

          Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past.

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          Manatt Digital Media
          manattdigitalmedia.com

          Manatt Digital Media is a disruptive one-stop digital media professional services business created by entrepreneurs for entrepreneurs.

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          MobileFuse
          www.mobilefuse.com

          MobileFuse makes mobile branding simple.

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          Nutanix
          www.nutanix.com

          Nutanix delivers web-scale IT infrastructure to all enterprises.

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          Operation Underground Railroad
          ourrescue.org

          Operation Underground Railroad is rescuing children from human trafficking.

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          Pluralsight
          pluralsight.com

          Pluralsight is the global leader in online learning for serious software developers, IT specialists and creative artists.

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          Prestige
          www.gopfs.com

          Prestige Financial Services provides consumer financing solutions for franchised automobile dealerships.

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          Qualtrics
          qualtrics.com

          Qualtrics is the world's leading enterprise survey platform.

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          Raise
          www.raise.com

          Raise is an online marketplace where consumers can buy discounted gift cards or sell unused gift cards for cash.

          View Case Study
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          REES Capital
          reescapital.com

          REES (Recognizing & Empowering Entrepreneurial Success) Capital is an angel investment and mentor capital firm.

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          Rethink DB
          rethinkdb.com

          RethinkDB is an open-source, distributed database built to store JSON documents at scale.

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          Robinhood
          www.robinhood.com

          Robinhood is a new way to invest in the stock market.

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          Rocket Lab
          www.rocketlabusa.com

          Rocket Lab is removing barriers to commercial space flight.

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          ScoreBig
          www.scorebig.com

          ScoreBig enables consumers to get great tickets for live sports, concert and theater events at savings up to 60 percent below box office price.

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          SIM Partners
          www.simpartners.com

          SIM Partners' technology empowers enterprise brands to maximize digital marketing results at a local level.

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          Sorenson Capital
          sorensoncapital.com

          Sorenson Capital is a private equity firm headquartered in Salt Lake City, providing small to middle-market buyout and growth equity investments.

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          Sorenson Legacy Foundation
          sorensonlegacyfoundation.org

          The Sorenson Legacy Foundation is a non-profit corporation established by the James LeVoy Sorenson family for the purpose of promoting charitable, religious, educational, literary and scientific endeavors.

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          Speakeasy
          speakeasy.co

          Painless, PIN-less conference calling and screen sharing for business.

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          Telesign
          www.telesign.com

          TeleSign is the leader in mobile-identity solutions.

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          textPlus
          www.textplus.com

          textPlus does everything your carrier does at a fraction of the cost (or even totally free).

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          Toca Boca
          tocaboca.com

          Toca Boca is a play studio that makes digital toys for kids.

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          Tongal
          tongal.com

          Tongal is the world’s first studio on-demand.

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          The University of Utah
          utah.edu

          The University of Utah is the flagship institution of higher learning in Utah, serving more than 33,000 students from across the United States and the world.

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          Utah State University
          usu.edu

          Utah State University is a land-grant, public research university, providing a vibrant campus community for approximately 29,000 students.

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          Vibes
          www.vibes.com

          Vibes helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle.

          View Case Study
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          View
          www.viewglass.com

          View Inc. manufactures a new generation of architectural dynamic glass that intelligently adjusts in response to external conditions and user preferences, enabling unparalleled control over the amount of light and heat that enters a building.

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          VitalSmarts
          vitalsmarts.com

          An innovator in corporate training and organizational performance, VitalSmarts helps teams and organizations achieve the results they care about most.

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          Vivint
          vivint.com

          Vivint is one of the largest home automation services companies in North America.

          View Case Study
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          ZEFR
          www.zefr.com

          ZEFR builds social marketing and rights management software for video.