MASTERS AT BUILDING BRANDS, COMPANIES AND PERSONALITIES
We maximize exposure for our clients and create cohesive conversations with media, influencers, customers and consumers.
We build a winning narrative at the intersection of your unique story and your audience’s interests, and create original, compelling content that drives action – not just clicks.
We capture the right tone and content to connect with your community while humanizing your brand and building relationships.
We create visual, interactive, dynamic materials that serve a purpose and convey a point of view.
At Method, we pride ourselves on being a different kind of communications partner, and our skill set is trusted by some of the most dynamic and exciting organizations in the world. As master storytellers and strategists, we elevate brands to become industry disruptors and dominators. We also execute with the best of them. We're smart, efficient, and know how to think on our feet. Plus, nobody outworks us in doggedly pursuing results. That's the sum of our efforts, the heart of our method.
Before spinning off as an independent entity, the Method team provided in-house public relations for the Sorenson Companies, a diverse, multibillion-dollar portfolio spanning health sciences, technology, philanthropy and many other industries. The empire's founder, James LeVoy Sorenson, was among the world's greatest biomedical pioneers and the 68th wealthiest person in the U.S., according to Forbes magazine, prior to his passing in 2008.
David Parkinson is Method’s co-founder and CEO. David has garnered a number of accolades for his leadership and entrepreneurship, including Utah Business' CEO of the Year and EY Entrepreneur of the Year 2015 Award in the Utah Region (finalist).When he’s not outlining the vision for Method, David can be found hitting the gym or traveling to exotic locations.
David previously served as VP of communications for the multibillionaire Sorenson family and their diverse portfolio of 30-plus companies. He started his career in communications in Silicon Valley, working for Keynote Systems, Adobe and Edelman.
Jacob Moon is Method’s co-founder and executive vice president, packing more than a dozen years of experience in leadership roles in journalism and public relations. When he’s not crafting successful media strategies for Method’s clients, Jake can be found traveling with his wife, exploring the outdoors with his two boys or singing nursery rhymes with his daughter. Prior to joining Method, Jake ran PR for the Sorenson Companies, a multibillionaire’s diverse portfolio of companies, and served as managing editor at Olympus Publishers, where he led the development and production of Utah Business, the state’s leading business publication, and other publications.
Bringing 15 years of experience, both in the U.S. and internationally, Carolyn previously served as head of corporate communications in the United States and EMEA for the telecom giant Orange, and held senior agency positions with Edelman and Porter Novelli, handling campaigns for Apple, Samsung and others.
Peter Duckler is a senior vice president at Method based in the agency’s LA office. During his 24-year professional career, Peter has worked with clients in nearly every industry, including professional and financial services, healthcare, technology, consumer packaged goods, manufacturing, retail and travel. Outside of the office, Peter can be found at the local cineplex previewing the next Hollywood sleeper or lounging poolside with The Hollywood Reporter. Before joining Method, Peter led the earned media teams for W2O Group and Ketchum, and also spearheaded client social engagement campaigns at ComBlu.